April 17, 2023
A highlight of the UK marketing calendar is the DMA Awards, hosted by the Data & Marketing Association each December. It’s a glittering...
April 13, 2023
There are plenty of misconceptions flying around in email marketing. However, one of the easiest of these to clear up centers around the hazy...
April 6, 2023
Email marketers of financial services and products (FS) have it much, much harder when it comes to achieving great deliverability. In Validity’s newly released
April 4, 2023
The cohesion of omnichannel marketing strategies has become increasingly important in 2023. Consumers now have multiple opportunities to connect with brands over...
March 2, 2023
Confession time: My smartphone has become an integral part of my daily life. It lets me keep in touch with my family, take...
February 27, 2023
OpenAI’s ChatGPT has taken the world by storm. Apart from the millions of people who have already tried it, email service providers...
February 22, 2023
Some brand messages are best shown, not told. Audiences are tired of scrolling through walls of text and reading paragraphs-long emails—you...
February 13, 2023
Valentine’s Day is one of the biggest events on the email marketing calendar. This year, US consumers are forecast to spend $26...
February 2, 2023
The world of email rarely pauses to take a breath—especially at the start of a new year. After all, a new year...
January 26, 2023
Workflows are an integral component of successful email marketing. They help your team provide a more fulfilling...