January 19, 2023
Stop! Before you design your next email campaign, I challenge you to develop a clear purpose and measurable goals for it.  Are...
January 10, 2023
It’s the question on every email marketer’s mind: What’s in store for 2023? Now that 2022 is done and dusted, it’s time...
January 5, 2023
If it’s free, it’s for me—that’s my motto. I’m a sucker for things given to me freely. Something as small as a...
December 6, 2022
Commercial email is a crucial part of many brands' marketing strategies. But what exactly are commercial emails? And...
December 1, 2022
We’ve all been there: You’ve just clicked send only to notice you’ve missed a link, goofed up a personalization token, or promoted...
November 23, 2022
Accessibility is a red-hot topic in the email community. There’s a range of good reasons why senders are laser-focused on accessibility right...
November 1, 2022
Yahoo continues to launch more great features for recipients and senders alike, following their major update of Yahoo Mail earlier this year.Â
June 16, 2022
SMS marketing has created a lot of buzz lately in the marketing world. SMS marketing (Short Message Service marketing) involves sending promotional messages over the...
September 23, 2021
Ethical marketing is a hot topic right now, especially with the introduction of Apple’s Mail Privacy Protection (MPP) functionality. MPP strengthens...
August 6, 2021
While your email service provider (ESP) can provide you with valuable metrics such as delivery rate, bounce rate, complaint rate and more, it’s important...