January 19, 2023
Stop! Before you design your next email campaign, I challenge you to develop a clear purpose and measurable goals for it.  Are...
January 10, 2023
It’s the question on every email marketer’s mind: What’s in store for 2023? Now that 2022 is done and dusted, it’s time...
January 5, 2023
If it’s free, it’s for me—that’s my motto. I’m a sucker for things given to me freely. Something as small as a...
December 19, 2022
What a year for email!  Email volumes reached all-time highs, competition in the inbox grew stiffer than ever, and subscriber fatigue was...
December 7, 2022
It’s official: Black Friday and Cyber Monday sales set records for online retailers again in 2022!  Total online U.S. sales from Thanksgiving...
December 6, 2022
Commercial email is a crucial part of many brands' marketing strategies. But what exactly are commercial emails? And...
December 1, 2022
We’ve all been there: You’ve just clicked send only to notice you’ve missed a link, goofed up a personalization token, or promoted...
November 23, 2022
Accessibility is a red-hot topic in the email community. There’s a range of good reasons why senders are laser-focused on accessibility right...
November 22, 2022
It’s always fabulous getting recognized for doing great work. Basking in the glow of appreciation from your boss, colleagues, and industry peers for a...
November 21, 2022
We recently attended the eTail Nordic show in Copenhagen, Denmark. In preparation for my keynote address, I did some research into the...