September 30, 2020
Remember what sending out your first campaign was like? You had a mile-long pre-send checklist and a bellyful of nervous butterflies, worrying about...
August 19, 2020
It’s no surprise this year’s biggest shopping season is going to look a little different due to COVID-19 and its impact changing the retail...
June 16, 2020
How are you holding up? If you’re still impacted by lockdowns, I hope you are at home and safe. In April, I presented a...
March 30, 2020
As governments at all levels scramble to implement measures to protect the public from the COVID-19 pandemic, CEOs and business leaders are moving aggressively...
December 9, 2019
If your B2B company’s marketing and sales teams have yet to harness the benefits of social media to increase sales engagement, it’s time to...
September 24, 2019
Email marketers can use these Black Friday and Cyber Monday 2019 strategies to make holiday campaigns and offers a success. In an earlier post,...
August 28, 2019
As different as B2C and B2B marketing can be at times, they are actually two sides of the same coin. True, there are...
August 20, 2019
There are many great ways to improve lead quality from inbound marketing campaigns. In this article, we cover four of the best. We also...
July 1, 2019
Email consistently ranks top for marketing effectiveness. In Return Path’s State of Email Engagement report, 2/3 of respondents ranked email as “most important” or...
June 20, 2019
Our newest video is a little longer than our previous episodes, but it is for a really great reason. Anthony Chiulli, 250ok’s director of...