May 10, 2022
Remember what sending out your first campaign was like? You had a mile-long pre-send checklist and a bellyful of nervous butterflies, worrying about...
March 31, 2022
For email marketers representing global businesses, it’s vital to understand that the tactics and strategies that work well in some parts of the world...
March 25, 2022
The world of email is changing fast. Rising consumer expectations for personalized content, new privacy laws, Apple's Mail Privacy...
March 3, 2022
Let the countdown begin! Adobe Summit 2022 is less than two weeks away—and we hope to see you there. Validity is thrilled to...
February 24, 2022
If you’ve just finished another chaotic peak sales season, take a moment to celebrate.  Congratulations! It’s time to take...
February 16, 2022
Validity is sponsoring eTail West 2022! In just a few short weeks, we’re jetting off to sunny Palm Springs for three action-packed...
January 18, 2022
Every January, we ask ourselves the same question: "Is this the year email will die?" Fortunately, the answer is always a resounding "Not...
January 11, 2022
As marketers, we’re used to facing new challenges—but last year took the cake. We fielded ongoing curveballs from COVID-19, dealt with...
December 23, 2021
 ‘Twas the last work week before Christmas, and all across Slack,  Office workers were waiting, to finally power down their Macs...
December 16, 2021
With global email volumes at an all-time high, fierce competition in the inbox, and increased levels of subscriber fatigue, it’s never been more difficult...