Advanced deliverability tools that enhance your Litmus workflows.
November 1, 2022
My Validity colleague Rafael Viana provided a heads-up on Apple’s latest privacy initiative in his recent blog post.
October 26, 2022
It’s a question as old as time: How much money can you really earn from your email program? Good news,...
October 4, 2022
Email marketers have a lot on their plates these days. Apart from day-to-day responsibilities, marketers are dealing with industry shifts like Apple’s MPP, SMS...
September 29, 2022
In our previous MPP updates blog, we mentioned that senders who embraced Apple’s changes as an opportunity to innovate have benefitted...
September 20, 2022
Back in September 2021, email senders were coming to terms with the news that the open rate metric—a staple of email marketing reporting—was about...
August 18, 2022
No matter where you fall on the political spectrum, politics and email can stir up strong emotions. For years, email senders and...
August 11, 2022
Virgin Atlantic’s forward-thinking approach and willingness to try new things has allowed them to lead one of the most successful email programs in the...
August 4, 2022
Wondering what email excellence looks like? Just look to the skies. Virgin Atlantic runs a first-class email program, and it was a...
June 16, 2022
SMS marketing has created a lot of buzz lately in the marketing world. SMS marketing (Short Message Service marketing) involves sending promotional messages over the...
May 10, 2022
Email planning is hard. Teams are invariably under-resourced, and the next big campaign is always just around the corner. Brainstorming that next piece of...