September 28, 2021
There are plenty of misconceptions flying around in email marketing. However, one of the easiest of these to clear up centers around the hazy...
September 23, 2021
Ethical marketing is a hot topic right now, especially with the introduction of Apple’s Mail Privacy Protection (MPP) functionality. MPP strengthens...
August 6, 2021
While your email service provider (ESP) can provide you with valuable metrics such as delivery rate, bounce rate, complaint rate and more, it’s important...
July 16, 2021
The dust is settling following Apple’s announcement in early June of plans to introduce Mail Privacy Protection (MPP) for its native Mail...
July 14, 2021
Did you know the email channel is consistently top ranked for its return on marketing investment? The average email ROI is 38:1.
June 24, 2021
During our “Train Your Email Brain” webinar featuring Anna Frigerio from the DMA, Alex Fadahunsi from Trainline, and Validity colleagues Elliot Hogg and Ignacio...
June 15, 2021
Relied upon by many, the email channel is a staple in the personal and professional lives of senders and recipients around the world. In...
June 14, 2021
Email celebrates its 50th birthday in October! Ray Tomlinson is widely acknowledged as the godfather of email, sending the first...
June 11, 2021
Apple’s announcement of its plans to introduce Mail Privacy Protection (MPP) has sent reverberations around the world of email marketing....
June 8, 2021
Marketers and customers will agree: data is gold, and knowledge is essential to ensure the relevance of communications. However, the challenge of data collection...