Advanced deliverability tools that enhance your Litmus workflows.
July 3, 2023
Marketers know that acronyms abound in the email ecosystem. In this blog post, we’re expanding beyond deliverability ABCs and diving into those of...
May 30, 2023
Most marketers agree that email list growth is a top priority for their brand. Much time, planning, and development goes...
May 25, 2023
The Data and Marketing Association (DMA) has released the 2023 edition of the Consumer Email Tracker report. As...
May 16, 2023
In our day jobs at Validity, we work with email teams of all shapes and sizes across the world. This helps us know...
May 8, 2023
The savviest (and most successful) email marketers are constantly innovating and finding new ways to provide value to not just their subscribers,...
May 4, 2023
Like most marketers, you’re probably looking for ways to save time and reduce stress. We hear you. What if we told you there was...
May 3, 2023
Email subject lines are one of the most critical elements of any email marketing campaign. They are the first thing subscribers see upon receiving...
April 17, 2023
Did you know Germany enjoys the highest inbox placement rate (IPR) in the world? In Germany, Validity...
Email is like a good pair of jeans—it never goes out of style. Email is still one of the most cost-effective channels...
April 13, 2023
There are plenty of misconceptions flying around in email marketing. However, one of the easiest of these to clear up centers around the hazy...