The industry’s longest standing contact verification solution providing secure, scalable email validation.
DemandTools is the most versatile and secure data management platform for cleaning and maintaining CRM data in less time.
DemandTools Elements provides the easiest way to eliminate duplicates without taking your time. 
Import, export, and delete Salesforce records using DemandTools, for FREE.
Everest is the email deliverability platform that provides crucial insights and guidance so you can reach more subscriber inboxes.
The Everest Elements edition provides the core tools and insights you need to drive more ROI from your email campaigns.
GridBuddy Connect is the data productivity platform that combines your data into an editable, spreadsheet-simple view so your team can get all of their insights in one place and engage confidently using the right data.
MailCharts empowers ecommerce marketers with industry insights and inspiration to create more engaging, evidence-based email and SMS campaigns.
Sender Certification â„¢ is the deliverability insurance policy that decodes the top challenges for you, resulting in millions more emails in the inbox. In fact, our customers get 27 million more emails to the inbox per year, on average.
Sender Domain Monitoring mitigates the damage damage to your brand, customer trust, and sending reputation by detecting unauthorized outbound emails in real time, so you can end threats compromising your email channel.
Take the guesswork out of email marketing. Validity provides complete visibility into email marketing metrics, improves deliverability, and helps you get more from your email program.
Simplify data management with solutions that improve data quality and increase CRM adoption.
Give your sales team back hours per day with tools designed to increase productivity and mitigate pipeline risks in real time
Keep marketing campaigns and sales teams running smoothly with accurate data to increase engagement and productivity. When you can trust your data, you can target, engage, and convert customers more effectively.
Get your soup bowls out! We’re going to stir up the alphabet and get to the bottom of the latest BIMI requirements.  Since 2021, BIMI (Brand Indicators for Message Identification)...
As a major airline, Southwest relies on email as one of its channels to engage with current and prospective Customers.
Check out our session from the 2022 GURU conference, and hear Guy Hanson discuss why email deliverability has become more difficult to guarantee and how you ...
Yahoo’s Marcel Becker returns to break down the latest email marketing industry developments and essential tips to maximize holiday season success.
That’s why we analyzed 264 billion (yes, BILLION) records from over 10,000 CRM organizations using Validity DemandTools to uncover the roadblocks admins are facing. In this cheat sheet, you’ll discover: ...
Danielle Gallant and Guy Hanson know what works in email—and know the road to your next killer campaign is getting tougher by the day. To find out how to give your subscribers what they really want, listen in as they interview email experts across the world.
Access curated resources and support for all Validity products in one comprehensive location.
The Validity Customer Community is live! Visit this exclusive hub to talk with other community members, share go-to tips, and ask product questions.
For over 20 years, tens of thousands of organizations throughout the world have relied on Validity solutions to target, contact, engage, and keep customers – using trustworthy data as a key advantage. The Validity flagship products – DemandTools, BriteVerify, Everest, GridBuddy Connect, and MailCharts – are all highly rated solutions for CRM data management, email address verification, inbox deliverability and avoiding the spam folder, and grid CRM applications. These solutions deliver smarter campaigns, more qualified leads, more productive sales, and ultimately faster growth.
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Validity Community
December 6, 2022
The savviest (and most successful) email marketers are constantly innovating and finding new ways to provide value to not just their subscribers,...
December 1, 2022
We’ve all been there: You’ve just clicked send only to notice you’ve missed a link, goofed up a personalization token, or promoted...
November 23, 2022
Accessibility is a red-hot topic in the email community. There’s a range of good reasons why senders are laser-focused on accessibility right...
November 22, 2022
It’s always fabulous getting recognized for doing great work. Basking in the glow of appreciation from your boss, colleagues, and industry peers for a...
November 21, 2022
We recently attended the eTail Nordic show in Copenhagen, Denmark. In preparation for my keynote address, I did some research into the...
November 11, 2022
Black Friday: For most email marketers, it's like the Superbowl. To deliver optimal campaign results in this revenue-critical period, senders need to pull out all...
November 1, 2022
Yahoo continues to launch more great features for recipients and senders alike, following their major update of Yahoo Mail earlier this year.Â
October 26, 2022
It’s a question as old as time: How much money can you really earn from your email program?  Good news,...
October 4, 2022
Email marketers have a lot on their plates these days. Apart from day-to-day responsibilities, marketers are dealing with industry shifts like Apple’s MPP, SMS...
September 29, 2022
In our previous MPP updates blog, we mentioned that senders who embraced Apple’s changes as an opportunity to innovate have benefitted...