May 20, 2021
One of the most common questions email deliverability professionals get asked is, "How do I improve my sender reputation if all my mail is spamfoldered?” Before we can answer this question, we first need to understand email sender reputation. Email sender reputation is how mailbox providers (MBPs) identify you as a legitimate...
May 18, 2021
Email is consumers’ preferred channel for receiving marketing communications, and the basis of any email marketing program is the quality...
May 4, 2021
We were joined by Martí Díaz Lorente, Email Marketing Specialist at King, to discuss “How King Unlocked a Treasure Chest of Email Value” for franchises like Candy...
April 22, 2021
So, you’re in the market for software to improve your email campaigns. Perhaps you’ve sounded the alarm because your open and conversion rates are...
April 20, 2021
We were recently joined on State of Email Live by two global deliverability experts: Steve Henderson, Head of Deliverability at Emarsys,...
April 9, 2021
Dark Mode is an accessibility setting developed to minimize blue light and enhance readability by reducing eye strain – an issue that continues to grow as...
March 23, 2021
Validity is proud to sponsor the DMA’s acclaimed email research series, which includes the Consumer and Marketing Email Tracker reports and the...
March 16, 2021
Your customers are the most important part of your business. This is why most organisations choose to implement a Customer Relationship Management (CRM) system. However, only
February 16, 2021
In Validity’s State of CRM Data Management report, 44% of businesses estimate poor quality data can mean losses of 5%...
February 9, 2021
In our new report “Email Data Quality: Compliant, Correct & Complete,” we viewed data quality practices through the lens...