May 4, 2021
We were joined by Martí Díaz Lorente, Email Marketing Specialist at King, to discuss “How King Unlocked a Treasure Chest of Email Value” for franchises like Candy Crush Saga. Martí was joined by Giuseppe Capuano, his Validity Customer Success Manager. We discussed the major deliverability challenges King faced less than two years ago and their outstanding improvement journey since...
April 22, 2021
So, you’re in the market for software to improve your email campaigns. Perhaps you’ve sounded the alarm because your open and conversion rates are...
April 20, 2021
We were recently joined on State of Email Live by two global deliverability experts: Steve Henderson, Head of Deliverability at Emarsys,...
April 9, 2021
Dark Mode is an accessibility setting developed to minimize blue light and enhance readability by reducing eye strain – an issue that continues to grow as...
March 23, 2021
Validity is proud to sponsor the DMA’s acclaimed email research series, which includes the Consumer and Marketing Email Tracker reports and the...
March 16, 2021
Your customers are the most important part of your business. This is why most organisations choose to implement a Customer Relationship Management (CRM) system. However, only
February 16, 2021
In Validity’s State of CRM Data Management report, 44% of businesses estimate poor quality data can mean losses of 5%...
February 9, 2021
In our new report “Email Data Quality: Compliant, Correct & Complete,” we viewed data quality practices through the lens...
February 5, 2021
Our February 3 State of Email Live featured two special guests! We start with our own Sridhar Chandran, solutions architect, sat down to discuss...
February 2, 2021
Validity and the Data & Marketing Association (DMA) recently published the ”Email Data Quality: Compliant, Correct, and Complete” report. It...