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Validity Blog

September 28, 2021

The State of Email in APAC

Email marketers are facing some unique challenges in 2021. As we approach peak holiday and sales season, record sending volumes mean even greater competition in the inbox. Plus, the introduction of Apple’s Mail Privacy Protection (MPP), which prevents email senders from deploying tracking pixels and masks recipients' IP addresses, will further complicate...

By Fiona Robinson

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Email Marketing

September 23, 2021

Ethical & Exceptional Email: How to Rank Top for Both

Ethical marketing is a hot topic right now, especially with the introduction of Apple’s Mail Privacy Protection (MPP) functionality. MPP strengthens...

By Guy Hanson

Data Quality

September 20, 2021

Apple’s Mail Privacy Protection is Here

Today is the day Apple just released iOS 15, which includes its latest privacy feature, Mail Privacy Protection (MPP). This has been a hot topic...

By Kelly McCann

Data Quality

September 14, 2021

An Exciting DemandTools Announcement at Dreamforce 2021

Validity has had a long, storied history at Dreamforce, dating back to the CRMfusion days when DemandTools was still in its infancy. We’ve come...

By Olivia Hinkle

Email Marketing

August 6, 2021

The Do’s and Don’ts of Seed Testing

While your email service provider (ESP) can provide you with valuable metrics such as delivery rate, bounce rate, complaint rate and more, it’s important...

By Megan Farquharson

Email Security and Authentication

July 29, 2021

Top 3 Ways to Avoid Email Spoofing Attacks

It’s hard to overstate the impact of COVID-19 on the email landscape. Marketers have leveraged the email channel to communicate with subscribers more than...

By Danielle Gallant

Email Marketing

July 16, 2021

How to Grapple With Apple

The dust is settling following Apple’s announcement in early June of plans to introduce Mail Privacy Protection (MPP) for its native Mail...

By Guy Hanson

Email Marketing

July 14, 2021

Why Does Email Generate Strong ROI?

Did you know the email channel is consistently top ranked for its return on marketing investment? The average email ROI is 38:1.

By Fiona Robinson

Email Security and Authentication

July 12, 2021

Google Announces General Availability of BIMI in Gmail

Today is the day. Google has just announced general support of Brand Indicators for Message Identification (BIMI) in Gmail....

By Kelly McCann

Email Deliverability

July 7, 2021

How Validity’s Customers Are Turning Improved Email Performance Into More Revenue

The 2020/21 pandemic has seen an upheaval in how email marketers interact with their subscribers. Message relevance and trust are the new cornerstones, and...

By Guy Hanson