September 24, 2019
Email marketers can use these Black Friday and Cyber Monday 2019 strategies to make holiday campaigns and offers a success. In an earlier post, we discussed where consumers plan to shop this holiday season. In this article, we share strategies email marketers can use to capture greater market share during Cyber Week 2019. Cyber...
August 28, 2019
As different as B2C and B2B marketing can be at times, they are actually two sides of the same coin. True, there are...
August 20, 2019
There are many great ways to improve lead quality from inbound marketing campaigns. In this article, we cover four of the best. We also...
July 18, 2019
What is List Validation? Validation versus Verification Validation Myths We’ve partnered with the inimitable Lauren Meyer,
July 1, 2019
Email consistently ranks top for marketing effectiveness. In Return Path’s State of Email Engagement report, 2/3 of respondents ranked email as “most important” or...
June 20, 2019
Our newest video is a little longer than our previous episodes, but it is for a really great reason. Anthony Chiulli, 250ok’s director of...
June 19, 2019
**Update: As of 6/19, Barracuda listings decreased from approximately 2000 on 6/18, to approximately 900 today.** This morning you may have woken up to a...
May 23, 2019
In today’s ever changing data environment, businesses everywhere rely on partnerships with third parties to help drive their business efforts. Our data-driven...
May 21, 2019
Sender Score is the first stop for many in determining the health of their IP reputation, and if it isn’t yours, then it should...
May 6, 2019
Morning Brew has over one million subscribers, all of whom rely on a daily email reaching their inbox to educate them on...