January 13, 2022
Email preference centers: Everybody has them, but few senders take the time to build them in ways that drive meaningful improvements to their marketing efforts.  Let’s start with the basics: An email preference center is a landing page that subscribers can use to make choices about the emails they’ll receive. The simplest preference...
January 11, 2022
As marketers, we’re used to facing new challenges—but last year took the cake. We fielded ongoing curveballs from COVID-19, dealt with...
January 4, 2022
Artificial intelligence (AI) was once the stuff of science fiction. Now, it’s quickly becoming essential to our everyday lives.Â
December 29, 2021
The Domain-based Message Authentication, Reporting & Conformance (DMARC) standard is the best tool brands have to combat phishing...
December 23, 2021
 ‘Twas the last work week before Christmas, and all across Slack,  Office workers were waiting, to finally power down their Macs...
December 21, 2021
When it comes to preventing bad data from entering your CRM, real-time validation can make a world of difference. But did you know it...
December 16, 2021
With global email volumes at an all-time high, fierce competition in the inbox, and increased levels of subscriber fatigue, it’s never been more difficult...
December 15, 2021
After a lockdown-enforced gap last year, Validity returned as a headline sponsor of the prestigious Data & Marketing Association (DMA) Awards....
December 14, 2021
Our latest State of Email Live webinar featured a stellar lineup of guests, including Mary Wellen from the Wildlife Conservation Society, Magnus Eén from Westwing,...
December 9, 2021
Earlier this year, an unprecedented number of professionals quit their jobs or stepped into new roles in response to the pandemic. This initial wave...