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Validity Blog

July 21, 2020

Google Announces BIMI Pilot Program

Big news, friends. We had an inkling this would happen, but today it is official: Google announced the pilot for Brand Indicators for Message Identification (BIMI)! As all email marketers know, Google operates Gmail, one of the most widely used mailbox platforms. Google joins a select few mailbox providers in their...

By Nicky Copland

Most popular

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Email Deliverability

July 8, 2020

Learnings from Journey to the Inbox: Retail Reality

Thanks to our three stellar experts providing timely and effective email marketing tips and data, our recent webinar, “Journey to the Inbox: Retail Reality,”...

By Guy Hanson

Email Marketing

June 16, 2020

What the Global Travel Industry Taught Us About Email During Lockdown

How are you holding up? If you’re still impacted by lockdowns, I hope you are at home and safe. In April, I presented a...

By Rafael Viana

Email Deliverability

June 9, 2020

Delivery Versus DeliverABILITY

The email ecosystem is extremely complex, which makes sense. Email is consistently the leading source of ROI for marketers. It couldn’t possibly be so...

By Kayla Fuller

Data Quality

May 26, 2020

What We Learned from Our Webinar Featuring Salesforce Ben

Last week, we hosted a webinar featuring Ben McCarthy, creator of the popular blog Salesforce Ben and chief revenue officer...

By Nicky Copland

Data Quality

April 29, 2020

Notes from the Field: Single Table Dedupe Module

Clean, robust CRM data is a thing of beauty, offering businesses a single view of each customer, all in one place. But when duplicate...

By Kaerrie Hall

Email Security and Authentication

April 14, 2020

What is SNDS and How do I Even?

Microsoft’s Smart Network Data Services, also known as SNDS, is a free service offered by Microsoft. Marketers use SNDS to gain insight into some...

By Luke Martinez

Email Marketing

March 30, 2020

Strength in Validity

As governments at all levels scramble to implement measures to protect the public from the COVID-19 pandemic, CEOs and business leaders are moving aggressively...

By Mark Briggs

Email Sender and Domain Reputation

March 26, 2020

Email throttling for marketers.

For a new email marketer, seeing email being throttled can feel like mailbox providers are attacking us. “Why won’t you let my emails through,”...

By Matthew Vernhout

Email Deliverability

March 19, 2020

6 Email Campaign Tips to Overcome Gmail’s Promotions Tab

Gmail introduced tabs to organize emails in someone's inbox. With the creation of Gmail's Promotions tab, email marketers are wondering, "How do I keep...

By Janet Roberts (Content Writer)