June 16, 2022
SMS marketing has created a lot of buzz lately in the marketing world. SMS marketing (Short Message Service marketing) involves sending promotional messages over the phone via text message. It’s rapidly gained popularity over the last two years in the ecommerce space—and it’s easy to see why. Nine out of ten consumers prefer to...
June 9, 2022
When it comes to email, there are many reasons customers may have become disengaged with your brand. Maybe they received the wrong content, heard...
May 31, 2022
Let the countdown begin! We’re just a few days away from the start of Salesforce Connections 2022. From June 8-9, Validity...
May 24, 2022
Senders need email service providers (ESPs) like avocados need toast. After all, ESPs help senders create better designs, manage their subscriber...
May 17, 2022
Data is your company’s most valuable asset. How you manage your data plays a big role in determining its quality—and ultimately, its value. While many...
May 10, 2022
Email planning is hard. Teams are invariably under-resourced, and the next big campaign is always just around the corner. Brainstorming that next piece of...
May 4, 2022
[et_pb_section bb_built="1" admin_label="section" _builder_version="4.16" global_colors_info="{}"][et_pb_row admin_label="row" _builder_version="4.16" background_size="initial" background_position="top_left" background_repeat="repeat" global_colors_info="{}"][et_pb_column type="4_4" _builder_version="4.16" custom_padding="|||" global_colors_info="{}" custom_padding__hover="|||"][et_pb_text _builder_version="4.27.4" background_size="initial" background_position="top_left" background_repeat="repeat" hover_enabled="0" global_colors_info="{}" sticky_enabled="0" background_pattern_color="rgba(0,0,0,0.2)"...
April 26, 2022
Cyberattacks are on the rise worldwide—and these attacks are getting more sophisticated by the day. Since over 90 percent
April 21, 2022
The world has been faced with a litany of challenges since the onset of COVID-19. Now, more than two years later, the pandemic lingers,...
April 14, 2022
Data is your company’s most valuable asset. It can be used to make executive decisions, streamline marketing campaigns, increase customer retention, and develop winning...