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Validity Blog

June 15, 2021

The Age of Email

Relied upon by many, the email channel is a staple in the personal and professional lives of senders and recipients around the world. In October, email will celebrate its 50th birthday... and it’s been quite the journey. Age of adoption In October 1971, email was born when Ray Tomlinson sent the first ever email. Ray’s expertise was...

By Elliot Hogg

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Email Marketing

June 11, 2021

How Will Apple’s Mail Privacy Protection in iOS 15 Affect Email Marketing?

Apple’s announcement of its plans to introduce Mail Privacy Protection (MPP) has sent reverberations around the world of email marketing....

By Guy Hanson

Email Marketing

June 8, 2021

E-commerce: How to Attract New Customers with Newsletters

Marketers and customers will agree: data is gold, and knowledge is essential to ensure the relevance of communications. However, the challenge of data collection...

By Loïc Péron

Email Engagement

May 27, 2021

Top 6 Tips for Communicating With Consumers During a Natural Disaster

Natural disasters aren't going anywhere any time soon – and unfortunately, it seems like the frequency in unprecedented natural disasters has increased in recent...

By Tori Garcia

Email Sender and Domain Reputation

May 20, 2021

Deep Dive into Sender Reputation

One of the most common questions email deliverability professionals get asked is, "How do I improve my sender reputation if all my mail is...

By Sridhar Chandran

Email Marketing

May 4, 2021

King for a Day, King for an Email Lifetime

We were joined by Martí Díaz Lorente, Email Marketing Specialist at King, to discuss “How King Unlocked a Treasure Chest of Email Value” for franchises like Candy...

By Guy Hanson

Email Engagement

March 23, 2021

Keeping Track of Consumer Engagement

Validity is proud to sponsor the DMA’s acclaimed email research series, which includes the Consumer and Marketing Email Tracker reports and the...

By Guy Hanson

Data Quality

March 16, 2021

Taking the CRM out of sCReaM

Your customers are the most important part of your business. This is why most organisations choose to implement a Customer Relationship Management (CRM) system. However, only

By Nhan Tran

Email Marketing

February 5, 2021

Tips to Accelerate Your Email Programs

Our February 3 State of Email Live featured two special guests! We start with our own Sridhar Chandran, solutions architect, sat down to discuss...

By Nicky Copland

Data Privacy

January 8, 2021

Big GDPR Penalties are Rolling In

Since time feels like a vacuum right now, this reminder may surprise you: The General Data Protection Regulation (GDPR) was enacted

By Guy Hanson