July 29, 2021
It’s hard to overstate the impact of COVID-19 on the email landscape. Marketers have leveraged the email channel to communicate with subscribers more than ever before. Volume has skyrocketed and, as covered in our June State of Email webinar, there’s no sign of slowing down. It should come as no surprise that...
July 14, 2021
Did you know the email channel is consistently top ranked for its return on marketing investment? The average email ROI is 38:1.
June 29, 2021
The rapid rise of internet marketing means many data protection laws are no longer fit for purpose. The very definition of personal data has...
June 24, 2021
During our “Train Your Email Brain” webinar featuring Anna Frigerio from the DMA, Alex Fadahunsi from Trainline, and Validity colleagues Elliot Hogg and Ignacio...
June 15, 2021
Relied upon by many, the email channel is a staple in the personal and professional lives of senders and recipients around the world. In...
June 11, 2021
Apple’s announcement of its plans to introduce Mail Privacy Protection (MPP) has sent reverberations around the world of email marketing....
June 8, 2021
Marketers and customers will agree: data is gold, and knowledge is essential to ensure the relevance of communications. However, the challenge of data collection...
May 27, 2021
Natural disasters aren't going anywhere any time soon – and unfortunately, it seems like the frequency in unprecedented natural disasters has increased in recent...
May 20, 2021
One of the most common questions email deliverability professionals get asked is, "How do I improve my sender reputation if all my mail is...
May 4, 2021
We were joined by Martí Díaz Lorente, Email Marketing Specialist at King, to discuss “How King Unlocked a Treasure Chest of Email Value” for franchises like Candy...