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Validity Blog

June 9, 2022

Baby Come Back: 5 Tips to Plan a Winning Re-Engagement Campaign

When it comes to email, there are many reasons customers may have become disengaged with your brand. Maybe they received the wrong content, heard from you too frequently, or their needs simply changed. While it can be hard to say goodbye, it’s always better to suppress inactive subscribers than to keep them in your program and...

By Megan Farquharson (Email Strategist)

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Data Quality

May 31, 2022

Join Validity at Salesforce Connections 2022 

Let the countdown begin!  We’re just a few days away from the start of Salesforce Connections 2022.  From June 8-9, Validity...

By Guy Hanson (Vice President of Customer Engagement)

Email Infrastructure and Service Providers

May 24, 2022

30 Questions to Ask Your Next Email Service Provider

Senders need email service providers (ESPs) like avocados need toast.   After all, ESPs help senders create better designs, manage their subscriber...

By Rachael Stauffer (Email Strategist)

Data Quality

May 17, 2022

Top 4 Attributes to Look for in Data Management Software

Data is your company’s most valuable asset. How you manage your data plays a big role in determining its quality⁠—and ultimately, its value. While many...

By Alyssa DiSabito (Content Marketing Manager)

Email Marketing

May 10, 2022

Breaking Down Brand Intelligence with MailCharts

Email planning is hard. Teams are invariably under-resourced, and the next big campaign is always just around the corner. Brainstorming that next piece of...

By Guy Hanson (Vice President of Customer Engagement)

Email List Hygiene

May 4, 2022

7 Email List Hygiene Tips for a Post MPP World

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By Danielle Gallant (Email Strategist)

Email Security and Authentication

April 26, 2022

Think Like an Email Expert: How to Troubleshoot DKIM Alignment Failures

Cyberattacks are on the rise worldwide—and these attacks are getting more sophisticated by the day. Since over 90 percent

By Sophie Jean (Senior Email Strategist)

Email Engagement

April 21, 2022

Empathetic Email Marketing: 5 Ways to Win Over the Conscious Consumer

The world has been faced with a litany of challenges since the onset of COVID-19. Now, more than two years later, the pandemic lingers,...

By Danielle Gallant (Email Strategist)

Data Quality

April 14, 2022

The Proof is in the Profiling: Why Profiling Data is Essential to Maintaining its Quality

Data is your company’s most valuable asset. It can be used to make executive decisions, streamline marketing campaigns, increase customer retention, and develop winning...

By Alyssa DiSabito (Content Marketing Manager)

Email Security and Authentication

April 12, 2022

What Is ARC (Authenticated Received Chain) in Email?

The Problem with Indirect Mail Flow What is ARC? How does ARC work? What can’t ARC do? What...

By Sandra Schubert (Senior Email Strategist)