A new direction for Validity: Your trusted capabilities, now part of the world's best AI email platform, Validity Engage. Learn more

Validity Blog

May 24, 2022

30 Questions to Ask Your Next Email Service Provider

Senders need email service providers (ESPs) like avocados need toast.   After all, ESPs help senders create better designs, manage their subscriber lists, stay legally compliant, and measure results more effectively.  But it’s normal for your needs to shift over time as your email program evolves.   If you’re hitting roadblocks with...

By Rachael Stauffer (Email Strategist)

Most popular

Did Apple Forget How to Count? What the Jump from...

Smarter, Not Sneakier: The Right Way to Use AI in...

Gmail Updates Marketers Need to Know: Purchase Tracking and ‘Most...
Data Quality

May 17, 2022

Top 4 Attributes to Look for in Data Management Software

Data is your company’s most valuable asset. How you manage your data plays a big role in determining its quality⁠—and ultimately, its value. While many...

By Alyssa DiSabito (Content Marketing Manager)

Email Marketing

May 10, 2022

Breaking Down Brand Intelligence with MailCharts

Email planning is hard. Teams are invariably under-resourced, and the next big campaign is always just around the corner. Brainstorming that next piece of...

By Guy Hanson (Vice President of Customer Engagement)

Email List Hygiene

May 4, 2022

7 Email List Hygiene Tips for a Post MPP World

[et_pb_section bb_built="1" admin_label="section" _builder_version="4.16" global_colors_info="{}"][et_pb_row admin_label="row" _builder_version="4.16" background_size="initial" background_position="top_left" background_repeat="repeat" global_colors_info="{}"][et_pb_column type="4_4" _builder_version="4.16" custom_padding="|||" global_colors_info="{}" custom_padding__hover="|||"][et_pb_text _builder_version="4.27.4" background_size="initial" background_position="top_left" background_repeat="repeat" hover_enabled="0" global_colors_info="{}" sticky_enabled="0" background_pattern_color="rgba(0,0,0,0.2)"...

By Danielle Gallant (Email Strategist)

Email Security and Authentication

April 26, 2022

Think Like an Email Expert: How to Troubleshoot DKIM Alignment Failures

Cyberattacks are on the rise worldwide—and these attacks are getting more sophisticated by the day. Since over 90 percent

By Sophie Jean (Senior Email Strategist)

Email Engagement

April 21, 2022

Empathetic Email Marketing: 5 Ways to Win Over the Conscious Consumer

The world has been faced with a litany of challenges since the onset of COVID-19. Now, more than two years later, the pandemic lingers,...

By Danielle Gallant (Email Strategist)

Data Quality

April 14, 2022

The Proof is in the Profiling: Why Profiling Data is Essential to Maintaining its Quality

Data is your company’s most valuable asset. It can be used to make executive decisions, streamline marketing campaigns, increase customer retention, and develop winning...

By Alyssa DiSabito (Content Marketing Manager)

Email Security and Authentication

April 12, 2022

What Is ARC (Authenticated Received Chain) in Email?

The Problem with Indirect Mail Flow What is ARC? How does ARC work? What can’t ARC do? What...

By Sandra Schubert (Senior Email Strategist)

Email Marketing

March 31, 2022

Key Email Differences Around the World

For email marketers representing global businesses, it’s vital to understand that the tactics and strategies that work well in some parts of the world...

By Laura Christensen (Sr. Director of Professional Services)

Email Marketing

March 25, 2022

4 Outdated Email Practices to Avoid

The world of email is changing fast. Rising consumer expectations for personalized content, new privacy laws, Apple's Mail Privacy...

By Megan Farquharson (Email Strategist)