September 30, 2022
The world of email marketing is ever-changing. But even the most well-oiled digital marketing machine won’t lead you to success if your contact list is full of duds. Or worse, if you’ve been blocklisted with mailbox providers (MBPs) and internet service providers (ISPs). List hygiene...
September 27, 2022
Your sales and marketing efforts are only as good as your data. Pinning your KPI-driven dreams on tainted or disorganized data is about as...
September 22, 2022
Have you noticed that your opens or clicks are dropping? Do you have a higher number of unsubscribes or complaints lately? You may have...
September 1, 2022
Email is one of the most powerful tools in any marketer’s arsenal. It lets you sell to your subscribers directly, ask them questions,...
August 24, 2022
Table of Contents What is dirty data? How data gets dirty Examples of dirty data How to clean data
August 19, 2022
Businesses rely more than ever on data to improve processes, increase revenue, and make strategic decisions. But with bigger dependency comes bigger risk. Poor...
July 19, 2022
Table of Contents What is a domain name? Sending emails from your company's website domain Email marketing, branding, and domain use ...
June 23, 2022
The world of email has its share of bad apples. Phishing and spoofing attacks have skyrocketed over the past few years....
June 16, 2022
SMS marketing has created a lot of buzz lately in the marketing world. SMS marketing (Short Message Service marketing) involves sending promotional messages over the...
May 24, 2022
Senders need email service providers (ESPs) like avocados need toast. Â After all, ESPs help senders create better designs, manage their subscriber...