August 24, 2022
Table of Contents What is dirty data? How data gets dirty Examples of dirty data How to clean data Dirty data requires ongoing management Imagine trying to cross the ocean with a boat that has holes in it. You'll get wet. You might even sink. You certainly won't make it across...
August 19, 2022
Businesses rely more than ever on data to improve processes, increase revenue, and make strategic decisions. But with bigger dependency comes bigger risk. Poor...
July 19, 2022
Table of Contents What is a domain name? Sending emails from your company's website domain Email marketing, branding, and domain use ...
June 23, 2022
The world of email has its share of bad apples. Phishing and spoofing attacks have skyrocketed over the past few years....
June 16, 2022
SMS marketing has created a lot of buzz lately in the marketing world. SMS marketing (Short Message Service marketing) involves sending promotional messages over the...
May 24, 2022
Senders need email service providers (ESPs) like avocados need toast. Â After all, ESPs help senders create better designs, manage their subscriber...
April 26, 2022
Cyberattacks are on the rise worldwide—and these attacks are getting more sophisticated by the day. Since over 90 percent
April 12, 2022
The Problem with Indirect Mail Flow What is ARC? How does ARC work? What can’t ARC do? What...
January 25, 2022
Table of Contents What is Spamhaus? Help! I'm on the Spamhaus blocklist. What do I do next? After getting out of...
January 13, 2022
Email preference centers: Everybody has them, but few senders take the time to build them in ways that drive meaningful improvements to their...