October 13, 2022
Email bounces are among the most dreaded outcomes for email marketers—especially when they’ve previously enjoyed normal delivery rates.  After all, a bounce means subscribers will never get to see the snappy campaigns that take time and effort to create. Plus, any potential revenue those emails might have earned is gone...
October 11, 2022
When Europe’s General Data Protection Regulation (GDPR) became effective in May 2018, it established a foundation for a new generation of...
October 6, 2022
How to Create SMART Goals for your CRM Metrics Customer Churn Rate Rate of Renewal Customer Retention Cost
October 4, 2022
Email marketers have a lot on their plates these days. Apart from day-to-day responsibilities, marketers are dealing with industry shifts like Apple’s MPP, SMS...
September 30, 2022
The world of email marketing is ever-changing. But even the most well-oiled digital marketing machine...
September 29, 2022
In our previous MPP updates blog, we mentioned that senders who embraced Apple’s changes as an opportunity to innovate have benefitted...
September 27, 2022
Your sales and marketing efforts are only as good as your data. Pinning your KPI-driven dreams on tainted or disorganized data is about as...
September 22, 2022
Have you noticed that your opens or clicks are dropping? Do you have a higher number of unsubscribes or complaints lately? You may have...
September 20, 2022
Back in September 2021, email senders were coming to terms with the news that the open rate metric—a staple of email marketing reporting—was about...
September 8, 2022
As we head into Q4 and the holiday sales period, email marketers need to pull out all the stops. Most marketers rely heavily...