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Validity Blog

January 10, 2023

What’s Next for Email? Three Email Marketing Leaders Share Their Predictions for 2023

It’s the question on every email marketer’s mind: What’s in store for 2023?  Now that 2022 is done and dusted, it’s time to look ahead.  In our latest edition of State of Email Live, I spoke with three heavy-hitters in the world of email marketing: Clifford McGowen, Director of...

By Guy Hanson (Vice President of Customer Engagement)

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Email Marketing

January 5, 2023

Help Yourself, It’s Free! The Six Best Free Tools for Email Marketers

If it’s free, it’s for me—that’s my motto. I’m a sucker for things given to me freely. Something as small as a...

By Julie Stuck (Email Strategist)

Data Privacy

January 4, 2023

CRM data: What it is and how to use it to your advantage

Customer relationship management (CRM) data can be key to driving sales and boosting customer retention. It helps you understand when, where, and how your target audience...

By Dayana Cadet (Content Writer)

Data Quality

December 29, 2022

What is Master Data Management and Why Does it Matter?

Every company thrives on data. But what happens if that data differs across your internal systems?  The ability to effectively leverage...

By Dayana Cadet (Content Writer)

Data Quality

December 22, 2022

Top Data Cleansing Tools to Improve Customer Data Quality

Your customer relationship management (CRM) software can contain thousands of contacts. But that information won’t help you drive sales and marketing leads...

By Dayana Cadet (Content Writer)

Email Marketing

December 6, 2022

Understanding Commercial Email: Examples and Best Practices

Commercial email is a crucial part of many brands' marketing strategies. But what exactly are commercial emails? And...

By Sofie Couwenbergh (Content Writer)

Email Marketing

December 1, 2022

The Art of the Oops: How to Recover from an Email Marketing Mistake

We’ve all been there: You’ve just clicked send only to notice you’ve missed a link, goofed up a personalization token, or promoted...

By Danielle Gallant (Senior Email Strategist)

Data Quality

November 29, 2022

Top 5 Ways Poor Data Quality is Sabotaging Your Business

Everyone claims to be “data-driven.” Heck, it’s hard to find a resumé or LinkedIn bio these days that doesn’t contain this phrase. But it’s the...

By Jessica Delahunt (Senior Content Marketing Manager)

Email Marketing

November 23, 2022

Email Accessibility 101: Best Practices for Email Marketers

Accessibility is a red-hot topic in the email community. There’s a range of good reasons why senders are laser-focused on accessibility right...

By Guy Hanson (Vice President of Customer Engagement)

Email Engagement

November 17, 2022

What’s the Difference Between Email Read Rate and Open Rate?

Over the last few years, we’ve seen a shift in the email marketing landscape. Major mailbox providers have incorporated new subscriber engagement factors...

By Dayana Cadet (Content Writer)