January 26, 2023
Workflows are an integral component of successful email marketing. They help your team provide a more fulfilling customer experience and, when implemented correctly, will boost your sales. What is an email workflow? Benefits of using email workflows Common email content types to include in your...
January 24, 2023
Think your email marketing strategy is good enough to tackle the challenges this year has in store? There’s only one way to find out—and...
January 19, 2023
Gary Thuerk holds a special place in marketing history for sending the first mass email...
January 17, 2023
Your company’s ability to make decisions using its data is integral to its success. But do you have a clear understanding of...
January 10, 2023
It’s the question on every email marketer’s mind: What’s in store for 2023? Now that 2022 is done and dusted, it’s time...
January 5, 2023
If it’s free, it’s for me—that’s my motto. I’m a sucker for things given to me freely. Something as small as a...
January 4, 2023
Customer relationship management (CRM) data can be key to driving sales and boosting customer retention. It helps you understand when, where, and how your target audience...
December 29, 2022
Every company thrives on data. But what happens if that data differs across your internal systems? The ability to effectively leverage...
December 22, 2022
Your customer relationship management (CRM) software can contain thousands of contacts. But that information won’t help you drive sales and marketing leads...
December 6, 2022
Commercial email is a crucial part of many brands' marketing strategies. But what exactly are commercial emails? And...