January 5, 2023
If it’s free, it’s for me—that’s my motto. I’m a sucker for things given to me freely. Something as small as a keychain can be fun to receive—but what's even better is something that makes life easier and saves me time. There are loads of free tools to help email marketers be...
January 4, 2023
Customer relationship management (CRM) data can be key to driving sales and boosting customer retention. It helps you understand when, where, and how your target audience...
December 29, 2022
Every company thrives on data. But what happens if that data differs across your internal systems? The ability to effectively leverage...
December 22, 2022
Your customer relationship management (CRM) software can contain thousands of contacts. But that information won’t help you drive sales and marketing leads...
December 6, 2022
Commercial email is a crucial part of many brands' marketing strategies. But what exactly are commercial emails? And...
December 1, 2022
We’ve all been there: You’ve just clicked send only to notice you’ve missed a link, goofed up a personalization token, or promoted...
November 29, 2022
Everyone claims to be “data-driven.” Heck, it’s hard to find a resumé or LinkedIn bio these days that doesn’t contain this phrase. But it’s the...
November 23, 2022
Accessibility is a red-hot topic in the email community. There’s a range of good reasons why senders are laser-focused on accessibility right...
November 17, 2022
Over the last few years, we’ve seen a shift in the email marketing landscape. Major mailbox providers have incorporated new subscriber engagement factors...
November 8, 2022
An email marketer’s Internet Protocol (IP) address is kind of like their digital home base—it’s one of their most valuable assets. But sometimes, making...