December 7, 2022
It’s official: Black Friday and Cyber Monday sales set records for online retailers again in 2022! Total online U.S. sales from Thanksgiving through Cyber Monday reached $67.5 billion, a nine percent increase from last year, according to Salesforce. This is great news, especially given many early predictions...
December 6, 2022
Commercial email is a crucial part of many brands' marketing strategies. But what exactly are commercial emails? And...
December 1, 2022
We’ve all been there: You’ve just clicked send only to notice you’ve missed a link, goofed up a personalization token, or promoted...
November 29, 2022
Everyone claims to be “data-driven.” Heck, it’s hard to find a resumé or LinkedIn bio these days that doesn’t contain this phrase. But it’s the...
November 23, 2022
Accessibility is a red-hot topic in the email community. There’s a range of good reasons why senders are laser-focused on accessibility right...
November 22, 2022
It’s always fabulous getting recognized for doing great work. Basking in the glow of appreciation from your boss, colleagues, and industry peers for a...
November 21, 2022
We recently attended the eTail Nordic show in Copenhagen, Denmark. In preparation for my keynote address, I did some research into the...
November 17, 2022
Over the last few years, we’ve seen a shift in the email marketing landscape. Major mailbox providers have incorporated new subscriber engagement factors...
November 15, 2022
Customers nowadays are better educated than ever. They expect fast, cross-channel, and personalized experiences from brands. Add in the boom...
November 11, 2022
Black Friday: For most email marketers, it's like the Superbowl. To deliver optimal campaign results in this revenue-critical period, senders need to pull out all...