March 30, 2023
You can write the most convincing and well-targeted email to your customer, but it won’t mean anything if the email never reaches them. Email deliverability is a broad concept that requires you to follow a set of rules that can have serious consequences if you break them. Like, “My email is blocked entirely and now I...
March 28, 2023
CRM: It’s a BFD (big freaking deal).  Customer relationship management (CRM) is a term that encompasses the strategies, workflows, and technologies your team...
March 21, 2023
For businesses of all sizes, spreadsheets and manual record keeping can become tiresome very quickly. That’s why many B2B and B2C companies looking to...
March 17, 2023
A brand is only as strong as its customer relationships—and one of the most effective ways to build trusting, long-lasting relationships with your customers...
March 14, 2023
Is it possible that your emails are being mistaken for spam? Avoiding spam filters is an ongoing challenge for marketers. The...
March 9, 2023
It’s all very exciting: Your company has outgrown its email marketing platform, and it’s on to bigger and better things. You’ve been told...
March 2, 2023
Confession time: My smartphone has become an integral part of my daily life. It lets me keep in touch with my family, take...
February 27, 2023
OpenAI’s ChatGPT has taken the world by storm.  Apart from the millions of people who have already tried it, email service providers...
February 23, 2023
When you send an email and it’s returned with either a soft or hard bounce (more on that later), you need to take immediate...
February 22, 2023
Some brand messages are best shown, not told. Audiences are tired of scrolling through walls of text and reading paragraphs-long emails—you...