April 17, 2023
Email is like a good pair of jeans—it never goes out of style. Email is still one of the most cost-effective channels available to marketers. But the inbox is growing more crowded every day. Global email sending volumes have risen by 82 percent since 2019. The pressure’s on...
By now, you’ve probably heard the adage, “Your business is only as good as your data”. But editing large swaths of data...
April 13, 2023
There are plenty of misconceptions flying around in email marketing. However, one of the easiest of these to clear up centers around the hazy...
April 6, 2023
Email marketers of financial services and products (FS) have it much, much harder when it comes to achieving great deliverability. In Validity’s newly released
April 4, 2023
The cohesion of omnichannel marketing strategies has become increasingly important in 2023. Consumers now have multiple opportunities to connect with brands over...
March 30, 2023
You can write the most convincing and well-targeted email to your customer, but it won’t mean anything if the email never reaches them. Email deliverability...
March 28, 2023
CRM: It’s a BFD (big freaking deal). Customer relationship management (CRM) is a term that encompasses the strategies, workflows, and technologies your team...
March 24, 2023
We’ve all seen the headlines (and the LinkedIn statuses): Consumer and business spending are under serious pressure as we brace ourselves for a...
March 21, 2023
For businesses of all sizes, spreadsheets and manual record keeping can become tiresome very quickly. That’s why many B2B and B2C companies looking to...
March 17, 2023
A brand is only as strong as its customer relationships—and one of the most effective ways to build trusting, long-lasting relationships with your customers...