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Validity Blog

April 6, 2023

Tougher Than the Rest: The Financial Services Email Challenge

Email marketers of financial services and products (FS) have it much, much harder when it comes to achieving great deliverability. In Validity’s newly released Email Deliverability Benchmark report, the FS sector scores the lowest of 15 major verticals, with only 80 percent inbox placement rates (IPRs). This means 1 in every 5 legitimate, permission-based FS...

By Guy Hanson (Vice President of Customer Engagement)

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Email Marketing

April 4, 2023

5 Biggest SMS Marketing Mistakes—And How to Avoid Them

The cohesion of omnichannel marketing strategies has become increasingly important in 2023. Consumers now have multiple opportunities to connect with brands over...

By Megan Farquharson (Email Strategist)

Email Deliverability

March 30, 2023

12 Effective Tactics to Improve Email Deliverability

You can write the most convincing and well-targeted email to your customer, but it won’t mean anything if the email never reaches them. Email deliverability...

By Dayana Cadet (Content Writer)

Data Quality

March 28, 2023

5 Can’t-Miss Benefits of CRM Software

CRM: It’s a BFD (big freaking deal).   Customer relationship management (CRM) is a term that encompasses the strategies, workflows, and technologies your team...

By Jessica Delahunt (Senior Content Marketing Manager)

Data Quality

March 24, 2023

The Best Way to Survive a Recession? Double Down on Data Quality

We’ve all seen the headlines (and the LinkedIn statuses): Consumer and business spending are under serious pressure as we brace ourselves for a...

By Guy Hanson (Vice President of Customer Engagement)

Data Quality

March 21, 2023

CRM Automation: A Quick and Simple Guide

For businesses of all sizes, spreadsheets and manual record keeping can become tiresome very quickly. That’s why many B2B and B2C companies looking to...

By Alyssa DiSabito (Content Marketing Manager)

Email Sender and Domain Reputation

March 17, 2023

10 Tips to Create a Customer Loyalty Program Email Subscribers Love

A brand is only as strong as its customer relationships—and one of the most effective ways to build trusting, long-lasting relationships with your customers...

By Danielle Gallant (Senior Email Strategist)

Email Deliverability

March 14, 2023

How To Avoid Spam Filters (And Keep Your Sender Reputation Intact)

Is it possible that your emails are being mistaken for spam? Avoiding spam filters is an ongoing challenge for marketers. The...

By Dayana Cadet (Content Writer)

Email Infrastructure and Service Providers

March 9, 2023

How to Survive Your Next ESP Migration—Without Damaging Email Performance

It’s all very exciting: Your company has outgrown its email marketing platform, and it’s on to bigger and better things. You’ve been told...

By Veronica Kyle (Email Strategist)

Email Marketing

March 2, 2023

Email on the Go: 5 Ways to Optimize Your Emails for Mobile Devices

Confession time: My smartphone has become an integral part of my daily life. It lets me keep in touch with my family, take...

By Margaret Wolfenden (Email Strategist)