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Validity Blog

August 10, 2023

What is an ESP? A Guide to Working with Email Service Providers

In our modern, endlessly connected world, if a business isn’t leveraging the power of email marketing to nurture customer relationships, is it even really a business? A comprehensive email program has many strategic benefits—it increases conversions, raises brand awareness, and fosters customer loyalty. But, without...

By Dayana Cadet (Content Writer)

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Email Marketing

August 7, 2023

iOS 17 and Privacy: A Sneak Peek for Email Marketers

In the ever-evolving world of digital marketing, change is the only constant. The upcoming Apple iOS 17 update is one such change that's creating...

By Rafael Viana (Senior Email Strategist)

Email Marketing

July 31, 2023

How to Use an Embed Form in Email for Maximum Impact

A good marketer understands the power of a well-placed, well-designed, and well-executed email.  A good marketer also

By Dayana Cadet (Content Writer)

Email List Hygiene

July 27, 2023

How to Elevate Your Marketing Game with a Clean Email List

We don't need to tell you how much of a positive effect a good email marketing campaign has on a company's bottom line. And...

By Dayana Cadet (Content Writer)

Email Engagement

July 20, 2023

Mastering Email A/B Testing: Strategies, Tools, and Tips

Picture this: you're an email marketer and you're firing on all cylinders. Your visuals are on point and your content is engaging....

By Dayana Cadet (Content Writer)

Email Marketing

July 13, 2023

Anatomy of an Email: Elements All Email Campaigns Should Include

Remember what sending out your first campaign was like? You had a mile-long pre-send checklist and a bellyful of nervous butterflies, worrying about...

By Margaret Wolfenden (Email Strategist)

Sales Productivity

July 11, 2023

The Ins and Outs of CRM Lead Nurturing

As any successful business knows, sales (and, by extension, marketing) is all about relationships. Think of it as the commercially viable version...

By Dayana Cadet (Content Writer)

Sales Productivity

July 5, 2023

Marketing Operations: From Planning to Execution

When it comes to achieving business success, organizations today must balance delivering impactful marketing campaigns and optimizing their resources. Fortunately, marketing operations...

By Dayana Cadet (Content Writer)

Email Marketing

July 3, 2023

Top 5 Benefits of Email Marketing for Small Businesses

Your small business could be missing out on a huge revenue stream if you don’t have an effective email program in place.

By Megan Farquharson (Email Strategist)

Sales Productivity

June 30, 2023

The Essential Sales Pipeline Stages: From Lead Generation to Post-Sale Follow-Up

In the fast-paced world of sales and marketing, an effective sales pipeline is crucial for driving revenue. A well-structured sales pipeline helps...

By Dayana Cadet (Content Writer)