July 20, 2023
Picture this: you're an email marketer and you're firing on all cylinders. Your visuals are on point and your content is engaging. You've made a list (of subscribers) and you've checked it twice. You even took our email marketing IQ quiz and it confirmed that you...
July 13, 2023
Remember what sending out your first campaign was like? You had a mile-long pre-send checklist and a bellyful of nervous butterflies, worrying about...
July 11, 2023
As any successful business knows, sales (and, by extension, marketing) is all about relationships. Think of it as the commercially viable version...
July 5, 2023
When it comes to achieving business success, organizations today must balance delivering impactful marketing campaigns and optimizing their resources. Fortunately, marketing operations...
July 3, 2023
Your small business could be missing out on a huge revenue stream if you don’t have an effective email program in place.
June 30, 2023
In the fast-paced world of sales and marketing, an effective sales pipeline is crucial for driving revenue. A well-structured sales pipeline helps...
June 29, 2023
Remember the last time you spent hours working on a lengthy, beautifully-formatted document only to open it up in a different program and have...
June 20, 2023
Between constantly changing data privacy laws, the ever-present threat of a security breach, and AI evolving at break-neck speed, today's consumer...
June 13, 2023
Is your business prioritizing marketing and sales alignment? If not, now’s the time to start. Both sales and marketing teams play crucial roles in a...
June 5, 2023
Email segmentation identifies and groups your subscribers based on one or more characteristics, including demographics, behavioral data, location, interests, survey results, and changes...