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Validity Blog

November 1, 2023

B2B Email Personalization Tactics to Boost Your ROI (Really Outstanding Individualization)

Imagine heading into a bustling business conference. The hall is filled with a myriad of attendees, each with their name tags proudly displayed. Yet, amidst the sea of names, only a few stand out, sparking genuine interest and conversations.   That's the current state of the digital marketing world. A

By Rafael Viana (Senior Email Strategist)

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Data Quality

October 30, 2023

A Nightmare on Data Street: 5 Haunting CRM Horror Stories

A CRM that doubles as a House of Horrors can suck the fun out of spooky season. If you haven’t been prioritizing data quality, your...

By Alyssa DiSabito (Content Marketing Manager)

Email Security and Authentication

October 26, 2023

Gmail, Yahoo Users Will Be Able to Stop Spam Emails with Just One Click

In a win for the movement against spam-filled inboxes everywhere, major mailbox providers (MPBs) are cracking down. To help recipients...

By Laura Christensen (Sr. Director of Professional Services)

Data Quality

October 19, 2023

Salesforce Data Loaders: What They Are and How to Choose the Best Tool

If you’ve read Validity’s blog before, you know that we’ve spoken at length about how to manage your Salesforce...

By Dayana Cadet (Content Writer)

Email Deliverability

October 16, 2023

Email Deliverability in 2023: Are You Headed for a Successful Black Friday…or a Black Hole?

What should email senders expect this holiday season? Signs suggest they may have their work cut out for them. Global email volumes doubled pre-vs-post pandemic...

By Guy Hanson (Vice President, Partners)

Data Quality

October 11, 2023

Data Uploads Into Salesforce—and How to Manage Them

I’m sure, whether you've been around Salesforce for a while or are new to the Salesforce ecosystem, you’ve had to deal with...

By Bill Hare (Senior Systems Analyst)

Email Security and Authentication

October 6, 2023

Email Authentication Failures: How to Understand and Prevent Email Security Risks

Significance and Benefits of Email Authentication Common Authentication Protocols Authentication Protocol Failures and Consequences Preventing Authentication Failures Email...

By Margaret Wolfenden (Email Strategist)

Sales Productivity

October 3, 2023

Top Salesforce Automation Tools for Streamlining Sales Processes

You know what they say: Work smarter, not harder. If you lead a sales team, you’re likely on the constant lookout for...

By Dayana Cadet (Content Writer)

Sales Productivity

September 27, 2023

Why Mastering the Art of Customer Lifecycle Management Drives Long-Term Success

From their first interaction with your brand to the moment they become loyal advocates, your customers are on a crucial journey. And,...

By Dayana Cadet (Content Writer)

Email Security and Authentication

September 26, 2023

Surviving the Inbox Scam-pede: How to Navigate the Wacky World of Email Scams

In today’s email ecosystem, marketers and subscribers alike share a common fear: the email scam. When brands fall victim to scams, they risk...

By Danielle Gallant (Senior Email Strategist)