August 24, 2023
First thing first: What is technical debt? Before we get into tools to fix technical debt, let’s agree on what it is. Technical debt is anything that could affect the speed or health of your org, as well as anything that could affect user adoption. Do you have a list of reports...
August 23, 2023
My Validity colleague Rafael Viana provided a heads-up on Apple’s latest privacy initiative in his recent blog post.
August 18, 2023
Email marketing is widely considered to be one of the most reliable, cost-effective marketing channels. Â In a survey conducted earlier this year,...
August 17, 2023
Fun fact: In 2008, only 12 percent of businesses used cloud-based Customer Relationship Management (CRM)...
August 10, 2023
In our modern, endlessly connected world, if a business isn’t leveraging the power of email marketing
August 7, 2023
In the ever-evolving world of digital marketing, change is the only constant. The upcoming Apple iOS 17 update is one such change that's creating...
July 31, 2023
A good marketer understands the power of a well-placed, well-designed, and well-executed email. A good marketer also
July 27, 2023
We don't need to tell you how much of a positive effect a good email marketing campaign has on a company's bottom line. And...
July 20, 2023
Picture this: you're an email marketer and you're firing on all cylinders. Your visuals are on point and your content is engaging....
July 13, 2023
Remember what sending out your first campaign was like? You had a mile-long pre-send checklist and a bellyful of nervous butterflies, worrying about...