August 29, 2023
Picture this: you’re at the opening of a long, dark tunnel. You’re curious about what may be on the other side but unsure how long it would take to get there (or what you may encounter along the way). CRM lead management is the tunnel through which potential customers must travel from...
August 28, 2023
Your customer relationship management (CRM) system is crucial for managing and analyzing customer interactions, sales activities, marketing campaigns, and other customer-related data....
August 24, 2023
First thing first: What is technical debt? Before we get into tools to fix technical debt, let’s agree on what it is.Â
August 23, 2023
My Validity colleague Rafael Viana provided a heads-up on Apple’s latest privacy initiative in his recent blog post.
August 18, 2023
Email marketing is widely considered to be one of the most reliable, cost-effective marketing channels. Â In a survey conducted earlier this year,...
August 17, 2023
Fun fact: In 2008, only 12 percent of businesses used cloud-based Customer Relationship Management (CRM)...
August 10, 2023
In our modern, endlessly connected world, if a business isn’t leveraging the power of email marketing
August 7, 2023
In the ever-evolving world of digital marketing, change is the only constant. The upcoming Apple iOS 17 update is one such change that's creating...
July 31, 2023
A good marketer understands the power of a well-placed, well-designed, and well-executed email. A good marketer also
July 27, 2023
We don't need to tell you how much of a positive effect a good email marketing campaign has on a company's bottom line. And...