September 21, 2023
As an email marketer, you might hear 'engagement' and think of the following things… Captivating copy Stunning visuals Personalized content …and you wouldn’t be wrong! However, part of what makes an engaging email is the overall experience...
September 19, 2023
According to the Harvard Business Review, operations is “what gives an organization the power to act,”—and rightfully...
September 14, 2023
A whopping 87 percent of businesses today use cloud-based Customer Relationship Management (CRM) software. And, with benefits...
September 5, 2023
Maintaining a good sender reputation is difficult. So many factors contribute to how email providers perceive a sender. Factor in subscribers’ use of disposable email...
August 30, 2023
We recently announced that we are making changes to our Universal Feedback Loop service. We recognize that our announcement raised some discussion in the...
In our previous post about Apple’s Link Tracking Protection (LTP), we explained what it is, why it’s happening, and the...
August 29, 2023
Picture this: you’re at the opening of a long, dark tunnel. You’re curious about what may be on the other side but...
August 28, 2023
Your customer relationship management (CRM) system is crucial for managing and analyzing customer interactions, sales activities, marketing campaigns, and other customer-related data....
August 24, 2023
First thing first: What is technical debt? Before we get into tools to fix technical debt, let’s agree on what it is.
August 23, 2023
My Validity colleague Rafael Viana provided a heads-up on Apple’s latest privacy initiative in his recent blog post.