July 3, 2023
Your small business could be missing out on a huge revenue stream if you don’t have an effective email program in place.  Small businesses can face unique challenges with their (typically) limited resources, but email marketing can deliver significant benefits and help unlock growth opportunities, at a fraction...
June 30, 2023
In the fast-paced world of sales and marketing, an effective sales pipeline is crucial for driving revenue. A well-structured sales pipeline helps...
June 29, 2023
Remember the last time you spent hours working on a lengthy, beautifully-formatted document only to open it up in a different program and have...
June 20, 2023
Between constantly changing data privacy laws, the ever-present threat of a security breach, and AI evolving at break-neck speed, today's consumer...
June 13, 2023
Is your business prioritizing marketing and sales alignment? If not, now’s the time to start. Both sales and marketing teams play crucial roles in a...
June 5, 2023
Email segmentation identifies and groups your subscribers based on one or more characteristics, including demographics, behavioral data, location, interests, survey results, and changes...
May 30, 2023
Most marketers agree that email list growth is a top priority for their brand.  Much time, planning, and development goes...
May 25, 2023
The Data and Marketing Association (DMA) has released the 2023 edition of the Consumer Email Tracker report. As...
May 16, 2023
In our day jobs at Validity, we work with email teams of all shapes and sizes across the world. This helps us know...
May 8, 2023
The savviest (and most successful) email marketers are constantly innovating and finding new ways to provide value to not just their subscribers,...