A new direction for Validity: Your trusted capabilities, now part of the world's best AI email platform, Validity Engage. Learn more

Validity Blog

May 30, 2023

Breaking Up is Hard to Do: The Top 6 Reasons for Email Unsubscribes

Most marketers agree that email list growth is a top priority for their brand.   Much time, planning, and development goes into creating an acquisition strategy that effectively attracts prospective subscribers.   As marketers work to increase their subscriber base, they should be ask themselves one question: Are my...

By Danielle Gallant (Senior Email Strategist)

Most popular

A New Look. A Bigger Vision. Welcome to Validity Engage....

What's Really Behind Gmail's Open Rate Drop — And What...

$42 Million a Day: The Real Cost of Election Season...
Email Marketing

May 25, 2023

Email Through the Eyes of Consumers: New Findings from the 2023 Consumer Email Tracker Report

The Data and Marketing Association (DMA) has released the 2023 edition of the Consumer Email Tracker report. As...

By Guy Hanson (Vice President of Customer Engagement)

Email Marketing

May 16, 2023

Who’s Who in a Successful Email Program? 

In our day jobs at Validity, we work with email teams of all shapes and sizes across the world. This helps us know...

By Julie Stuck (Email Strategist)

Email Marketing

May 8, 2023

Send Time Optimization vs. View Time Optimization: An Email Marketer’s Guide

The savviest (and most successful) email marketers are constantly innovating and finding new ways to provide value to not just their subscribers,...

By Alyssa DiSabito (Content Marketing Manager)

Email Marketing

May 4, 2023

Don’t Wait to Automate: How to Get More from Email Automation

Like most marketers, you’re probably looking for ways to save time and reduce stress. We hear you.  What if we told you there was...

By Margaret Wolfenden (Email Strategist)

Email Security and Authentication

May 3, 2023

Gmail Introduces New Blue Verified Checkmarks for BIMI Senders

Have you jumped on the BIMI bandwagon yet?   If you haven’t, the case to do so just became more compelling.   Today,...

By Tom Bartel (Senior Vice President of Data Services)

Email Marketing

May 3, 2023

Email Subject Line Best Practices: 9 Things You Should Be Doing

Email subject lines are one of the most critical elements of any email marketing campaign. They are the first thing subscribers see upon receiving...

By Dayana Cadet (Content Writer)

Email Deliverability

April 26, 2023

It’s Not Just You—Email Deliverability is Getting Harder!

The average inbox placement rate (IPR) for email marketing programs around the world is 84.8 percent. This means one in...

By Guy Hanson (Vice President of Customer Engagement)

Email Marketing

April 17, 2023

Great in Germany: German Email Marketing Tactics All Senders Should Use

Did you know Germany enjoys the highest inbox placement rate (IPR) in the world?  In Germany, Validity...

By Guy Hanson (Vice President of Customer Engagement)

Email Marketing

April 17, 2023

5 Pre-Send Tips to Optimize Your Email Performance

Email is like a good pair of jeans—it never goes out of style. Email is still one of the most cost-effective channels...

By Rafael Viana (Senior Email Strategist)