May 16, 2023
In our day jobs at Validity, we work with email teams of all shapes and sizes across the world. This helps us know and understand key roles in a successful email program from beginning to end. While email solutions like our deliverability suite of products are designed to help identify issues or risks,...
May 8, 2023
The savviest (and most successful) email marketers are constantly innovating and finding new ways to provide value to not just their subscribers,...
May 4, 2023
Like most marketers, you’re probably looking for ways to save time and reduce stress. We hear you. What if we told you there was...
May 3, 2023
Have you jumped on the BIMI bandwagon yet? If you haven’t, the case to do so just became more compelling. Today,...
Email subject lines are one of the most critical elements of any email marketing campaign. They are the first thing subscribers see upon receiving...
April 26, 2023
The average inbox placement rate (IPR) for email marketing programs around the world is 84.8 percent. This means one in...
April 17, 2023
Did you know Germany enjoys the highest inbox placement rate (IPR) in the world? In Germany, Validity...
Email is like a good pair of jeans—it never goes out of style. Email is still one of the most cost-effective channels...
By now, you’ve probably heard the adage, “Your business is only as good as your data”. But editing large swaths of data...
April 13, 2023
There are plenty of misconceptions flying around in email marketing. However, one of the easiest of these to clear up centers around the hazy...