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Validity Blog

January 8, 2024

Salesforce Data Management: What It Is, How To Do It Effectively, and Why It Matters

We all know that CRM data fuels business growth, but mishandling it poses considerable risks.  Neglected data becomes unwieldy, harming the very business it should empower, meaning effective data management is paramount for ongoing success.  Fortunately, CRM platforms like Salesforce provide a powerful arsenal of tools and features to help streamline...

By Dayana Cadet (Content Writer)

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Email Engagement

January 4, 2024

How (and Why!) To Build an Industry-Specific Preference Center

Every year, consumers are demanding more and more personalization from the marketing messages they receive. They don’t want to (and shouldn’t have to!) put...

By Megan Farquharson (Email Strategist)

Data Quality

January 2, 2024

Big Data Management: How To Make The Most Of Your Business Intelligence

Nearly every interaction between consumers and businesses leaves behind a digital footprint chock full of information.  However, according to a

By Dayana Cadet (Content Writer)

Data Quality

December 19, 2023

How to Optimize Your CRM Process for Sales and Marketing Efficiency

If you're in the business of managing interactions or overseeing strategies for engagement and retention, you know that a robust Customer Relationship...

By Dayana Cadet (Content Writer)

Email List Hygiene

December 14, 2023

Beyond the Bounce: A Guide to More Effective Email List Validation 

Want to obtain and maintain a clean email list? I’ve got two words for you: List validation.    And now, here are...

By Julie Stuck (Email Strategist)

Email Marketing

December 7, 2023

6 Most Clickable Email Campaigns of 2023

The month of December always feels like a time of reflection. The holidays are coming up, the New Year is around the corner,...

By Matt Shore (Content Marketer)

Email Marketing

December 4, 2023

25 Key Email Marketing Statistics for Marketers and Sales Teams

Carrier pigeons had their time in the spotlight, but these days, nothing beats email marketing. Email marketing has entrenched itself as a cornerstone...

By Dayana Cadet (Content Writer)

Email Deliverability

December 1, 2023

The True Value of Email Insurance: How One Sender Saved Their Black Friday Campaigns

Here at Validity, we spend a lot of time talking about the uplift senders see when they join our exclusive

By Guy Hanson (Vice President, Partners)

Email List Hygiene

November 30, 2023

Google’s Inactive Account Policy Update: What Marketers Should Know

The long-awaited Google purge day is here! By now, you've likely heard the announcement Google made about updating their inactive account policy.  

By Julie Stuck (Email Strategist)

Email Security and Authentication

November 29, 2023

New Sender Requirements from Gmail and Yahoo: Ready or Not, Here They Come!

The November edition of our monthly State of Email webinar series focused on the new...

By Guy Hanson (Vice President, Partners)