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Validity Blog

January 29, 2024

3 Essential New Year’s Resolutions for Email Marketers

The new year is already well underway—and it promises to be one of the most challenging yet for email marketers.   Artificial intelligence, ongoing budgetary concerns, and new standards from Gmail and Yahoo (among other developments!) pose challenges for marketers trying to stay ahead of the curve.   In this climate, it’s...

By Laura Christensen (Sr. Director of Professional Services)

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Email Engagement

January 26, 2024

Exploring 11 Different Types of Email Marketing Campaigns for Ecommerce

When it comes to ecommerce, competition is fierce and consumer attention spans are fleeting.  In this environment, email marketing is a...

By Dayana Cadet (Content Writer)

Email Engagement

January 23, 2024

Email Engagement: 8 Ways to Boost Your Clicks & Reads

A surprising number of marketers don’t understand that mailbox providers (MBPs) use subscriber engagement to determine where to filter (e.g. inbox, spam,...

By Dayana Cadet (Content Writer)

Data Quality

January 12, 2024

Data Quality: The Key to Smarter AI

You’re probably looking at the title of this article and saying to yourself, “No kidding! Of course data quality is important!”

By Bill Hare (Senior Systems Analyst)

Data Quality

January 8, 2024

Salesforce Data Management: What It Is, How To Do It Effectively, and Why It Matters

We all know that CRM data fuels business growth, but mishandling it poses considerable risks.  Neglected data becomes unwieldy, harming the...

By Dayana Cadet (Content Writer)

Email Engagement

January 4, 2024

How (and Why!) To Build an Industry-Specific Preference Center

Every year, consumers are demanding more and more personalization from the marketing messages they receive. They don’t want to (and shouldn’t have to!) put...

By Megan Farquharson (Email Strategist)

Data Quality

January 2, 2024

Big Data Management: How To Make The Most Of Your Business Intelligence

Nearly every interaction between consumers and businesses leaves behind a digital footprint chock full of information.  However, according to a

By Dayana Cadet (Content Writer)

Data Quality

December 19, 2023

How to Optimize Your CRM Process for Sales and Marketing Efficiency

If you're in the business of managing interactions or overseeing strategies for engagement and retention, you know that a robust Customer Relationship...

By Dayana Cadet (Content Writer)

Email List Hygiene

December 14, 2023

Beyond the Bounce: A Guide to More Effective Email List Validation 

Want to obtain and maintain a clean email list? I’ve got two words for you: List validation.    And now, here are...

By Julie Stuck (Email Strategist)

Email Marketing

December 7, 2023

6 Most Clickable Email Campaigns of 2023

The month of December always feels like a time of reflection. The holidays are coming up, the New Year is around the corner,...

By Matt Shore (Content Marketer)