February 22, 2024
This year may be the ultimate political election year. National elections are expected in at least 64 countries and the European Union, representing nearly half the world’s population. The election climate is expected to be intense, with audiences displaying heightened political polarization and division.
February 13, 2024
Table of Contents What is a Record Type in Salesforce? What are the benefits of record types in Salesforce What is...
February 6, 2024
When it comes to building meaningful customer relationships, email marketing has long stood the test of time. That said, for marketers looking...
February 1, 2024
Every year, our team looks forward to one of our favorite events: the State of Email Live yearly predictions webinar! We...
January 29, 2024
The new year is already well underway—and it promises to be one of the most challenging yet for email marketers. Artificial...
January 26, 2024
When it comes to ecommerce, competition is fierce and consumer attention spans are fleeting. In this environment, email marketing is a...
January 23, 2024
A surprising number of marketers don’t understand that mailbox providers (MBPs) use subscriber engagement to determine where to filter (e.g. inbox, spam,...
January 12, 2024
You’re probably looking at the title of this article and saying to yourself, “No kidding! Of course data quality is important!”
January 8, 2024
We all know that CRM data fuels business growth, but mishandling it poses considerable risks. Neglected data becomes unwieldy, harming the...
January 4, 2024
Every year, consumers are demanding more and more personalization from the marketing messages they receive. They don’t want to (and shouldn’t have to!) put...