February 16, 2023
Who’s responsible for an organization’s Salesforce data cleansing best practices? The answer isn’t as simple as you think. Types of data that need cleansing Benefits of regular data cleansing in Salesforce Who’s responsible for data cleansing? How to perform Salesforce data cleaning in three steps How to improve your data’s...
February 15, 2023
Email marketers face an all-too-common question: Should we spend time reviewing and updating our email lists proactively, or should we focus on...
February 13, 2023
Valentine’s Day is one of the biggest events on the email marketing calendar. This year, US consumers are forecast to spend $26...
February 7, 2023
Marketers are in the trenches this year dealing with forces like inflation and favorite tools being consolidated, which could mean having to learn...
February 2, 2023
The world of email rarely pauses to take a breath—especially at the start of a new year. After all, a new year...
January 31, 2023
More and more companies are moving to a data-driven business model––and this trend shows no sign of slowing down in 2023. That’s because even amid...
January 26, 2023
Workflows are an integral component of successful email marketing. They help your team provide a more fulfilling...
January 24, 2023
Think your email marketing strategy is good enough to tackle the challenges this year has in store? There’s only one way to find out—and...
January 19, 2023
Gary Thuerk holds a special place in marketing history for sending the first mass email...
January 17, 2023
Your company’s ability to make decisions using its data is integral to its success. But do you have a clear understanding of...