January 24, 2023
Think your email marketing strategy is good enough to tackle the challenges this year has in store? There’s only one way to find out—and that’s to stress test your email program. Stress testing involves promoting different scenarios and analyzing the results, which can help you identify the aspects of your email program that are working well—and...
January 19, 2023
Gary Thuerk holds a special place in marketing history for sending the first mass email...
January 17, 2023
Your company’s ability to make decisions using its data is integral to its success. But do you have a clear understanding of...
January 10, 2023
It’s the question on every email marketer’s mind: What’s in store for 2023? Now that 2022 is done and dusted, it’s time...
January 5, 2023
If it’s free, it’s for me—that’s my motto. I’m a sucker for things given to me freely. Something as small as a...
January 4, 2023
Customer relationship management (CRM) data can be key to driving sales and boosting customer retention. It helps you understand when, where, and how your target audience...
December 29, 2022
Every company thrives on data. But what happens if that data differs across your internal systems? The ability to effectively leverage...
December 22, 2022
Your customer relationship management (CRM) software can contain thousands of contacts. But that information won’t help you drive sales and marketing leads...
December 19, 2022
What a year for email! Email volumes reached all-time highs, competition in the inbox grew stiffer than ever, and subscriber fatigue was...
December 8, 2022
Companies rely on data to build business intelligence, improve their processes, and generate more revenue. However, the opportunities data brings come with a risk. ...