March 2, 2023
Confession time: My smartphone has become an integral part of my daily life. It lets me keep in touch with my family, take food photos on a whim, and look up plant names wherever I may be.  Statista estimates there are almost five billion other people who actively use...
February 27, 2023
OpenAI’s ChatGPT has taken the world by storm.  Apart from the millions of people who have already tried it, email service providers...
February 23, 2023
When you send an email and it’s returned with either a soft or hard bounce (more on that later), you need to take immediate...
February 22, 2023
Some brand messages are best shown, not told. Audiences are tired of scrolling through walls of text and reading paragraphs-long emails—you...
February 16, 2023
Who’s responsible for an organization’s Salesforce data cleansing best practices? The answer isn’t as simple as you think. Types of data that need...
February 15, 2023
Email marketers face an all-too-common question: Should we spend time reviewing and updating our email lists proactively, or should we focus on...
February 13, 2023
Valentine’s Day is one of the biggest events on the email marketing calendar. This year, US consumers are forecast to spend $26...
February 7, 2023
Marketers are in the trenches this year dealing with forces like inflation and favorite tools being consolidated, which could mean having to learn...
February 2, 2023
The world of email rarely pauses to take a breath—especially at the start of a new year. After all, a new year...
January 31, 2023
More and more companies are moving to a data-driven business model––and this trend shows no sign of slowing down in 2023. That’s because even amid...