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Validity Blog

December 1, 2022

The Art of the Oops: How to Recover from an Email Marketing Mistake

We’ve all been there: You’ve just clicked send only to notice you’ve missed a link, goofed up a personalization token, or promoted a product that’s out of stock. You’ve committed an "email oops." At some point in every marketer’s career, there comes a campaign, which, despite rigorous Q&A, contains an error....

By Danielle Gallant (Senior Email Strategist)

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Data Quality

November 29, 2022

Top 5 Ways Poor Data Quality is Sabotaging Your Business

Everyone claims to be “data-driven.” Heck, it’s hard to find a resumé or LinkedIn bio these days that doesn’t contain this phrase. But it’s the...

By Jessica Delahunt (Senior Content Marketing Manager)

Email Marketing

November 23, 2022

Email Accessibility 101: Best Practices for Email Marketers

Accessibility is a red-hot topic in the email community. There’s a range of good reasons why senders are laser-focused on accessibility right...

By Guy Hanson (Vice President of Customer Engagement)

Email Engagement

November 17, 2022

What’s the Difference Between Email Read Rate and Open Rate?

Over the last few years, we’ve seen a shift in the email marketing landscape. Major mailbox providers have incorporated new subscriber engagement factors...

By Dayana Cadet (Content Writer)

Email Infrastructure and Service Providers

November 8, 2022

Migrating IPs? Don’t Forget the Warmup!

An email marketer’s Internet Protocol (IP) address is kind of like their digital home base—it’s one of their most valuable assets. But sometimes, making...

By Margaret Wolfenden (Email Strategist)

Email Sender and Domain Reputation

November 2, 2022

How to Prevent Mailbombing & Protect Your Sender Reputation

Email abuse and security risks have evolved significantly in recent years. But one decades-old threat remains difficult for even the most email-savvy brands to...

By Dayana Cadet (Content Writer)

Email Marketing

November 1, 2022

Exciting Mail Updates From Yahoo—and What They Mean for Senders

Yahoo continues to launch more great features for recipients and senders alike, following their major update of Yahoo Mail earlier this year. 

By Tom Bartel and Amber Bunch

Email Sender and Domain Reputation

October 19, 2022

5 Ways Email Marketers Avoid Getting on a Gmail Blocklist

Table of Contents What is a blocklist, anyway? What blocklist(s) does Gmail use? 5 reasons Gmail may be blocking your emails ...

By Dayana Cadet (Content Writer)

Data Privacy

October 18, 2022

6 Ways to Make Data Privacy Your Competitive Advantage

Customer data holds tremendous value. It empowers businesses to target marketing campaigns, predict sales trends, and improve products and services over time. But consumers are...

By Alyssa DiSabito (Content Marketing Manager)

Data Quality

October 6, 2022

12 CRM Metrics Your Team Should Track

How to Create SMART Goals for your CRM Metrics Customer Churn Rate Rate of Renewal Customer Retention Cost

By Dayana Cadet (Content Writer)