August 24, 2022
Table of Contents What is dirty data? How data gets dirty Examples of dirty data How to clean data Dirty data requires ongoing management Imagine trying to cross the ocean with a boat that has holes in it. You'll get wet. You might even sink. You certainly won't make it across...
August 19, 2022
Businesses rely more than ever on data to improve processes, increase revenue, and make strategic decisions. But with bigger dependency comes bigger risk. Poor...
August 18, 2022
No matter where you fall on the political spectrum, politics and email can stir up strong emotions. For years, email senders and...
August 11, 2022
Virgin Atlantic’s forward-thinking approach and willingness to try new things has allowed them to lead one of the most successful email programs in the...
August 4, 2022
Wondering what email excellence looks like? Just look to the skies. Virgin Atlantic runs a first-class email program, and it was a...
July 28, 2022
The inbox is more crowded (and competitive) than ever—and as email volumes continue to skyrocket, subscriber expectations are changing significantly. Today’s audiences are hungry for...
July 19, 2022
Table of Contents What is a domain name? Sending emails from your company's website domain Email marketing, branding, and domain use ...
June 30, 2022
As renowned philosopher Kim Kardashian recently said, “It seems like nobody wants to work these days.” Could Kim be right? The past...
June 23, 2022
The world of email has its share of bad apples. Phishing and spoofing attacks have skyrocketed over the past few years....
June 16, 2022
SMS marketing has created a lot of buzz lately in the marketing world. SMS marketing (Short Message Service marketing) involves sending promotional messages over the...