December 29, 2021
The Domain-based Message Authentication, Reporting & Conformance (DMARC) standard is the best tool brands have to combat phishing attacks that target customers by spoofing their owned domains. This is particularly important in 2021, when phishing attacks are increasing and becoming more sophisticated by the day.
December 7, 2021
Email is a rockstar tool for engaging with fans who sing your brand’s praises. But if you’re not following common email best practices, there’s...
September 23, 2021
Ethical marketing is a hot topic right now, especially with the introduction of Apple’s Mail Privacy Protection (MPP) functionality. MPP strengthens...
September 20, 2021
Today is the day Apple just released iOS 15, which includes its latest privacy feature, Mail Privacy Protection (MPP). This has been a hot topic...
September 14, 2021
Validity has had a long, storied history at Dreamforce, dating back to the CRMfusion days when DemandTools was still in its infancy. We’ve come...
August 6, 2021
While your email service provider (ESP) can provide you with valuable metrics such as delivery rate, bounce rate, complaint rate and more, it’s important...
July 29, 2021
It’s hard to overstate the impact of COVID-19 on the email landscape. Marketers have leveraged the email channel to communicate with subscribers more than...
July 14, 2021
Did you know the email channel is consistently top ranked for its return on marketing investment? The average email ROI is 38:1.
June 29, 2021
The rapid rise of internet marketing means many data protection laws are no longer fit for purpose. The very definition of personal data has...
June 24, 2021
During our “Train Your Email Brain” webinar featuring Anna Frigerio from the DMA, Alex Fadahunsi from Trainline, and Validity colleagues Elliot Hogg and Ignacio...