April 26, 2022
Cyberattacks are on the rise worldwide—and these attacks are getting more sophisticated by the day. Since over 90 percent of cyberattacks start with email, keeping your email program secure has never been more important.  This starts with email authentication.  Email authentication is a sender’s...
April 12, 2022
The Problem with Indirect Mail Flow What is ARC? How does ARC work? What can’t ARC do? What...
January 25, 2022
Table of Contents What is Spamhaus? Help! I'm on the Spamhaus blocklist. What do I do next? After getting out of...
January 13, 2022
Email preference centers: Everybody has them, but few senders take the time to build them in ways that drive meaningful improvements to their...
December 29, 2021
The Domain-based Message Authentication, Reporting & Conformance (DMARC) standard is the best tool brands have to combat phishing...
December 7, 2021
Email is a rockstar tool for engaging with fans who sing your brand’s praises. But if you’re not following common email best practices, there’s...
September 23, 2021
Ethical marketing is a hot topic right now, especially with the introduction of Apple’s Mail Privacy Protection (MPP) functionality. MPP strengthens...
September 20, 2021
Today is the day Apple just released iOS 15, which includes its latest privacy feature, Mail Privacy Protection (MPP). This has been a hot topic...
September 14, 2021
Validity has had a long, storied history at Dreamforce, dating back to the CRMfusion days when DemandTools was still in its infancy. We’ve come...
August 6, 2021
While your email service provider (ESP) can provide you with valuable metrics such as delivery rate, bounce rate, complaint rate and more, it’s important...