August 18, 2022
No matter where you fall on the political spectrum, politics and email can stir up strong emotions. For years, email senders and stakeholders have questioned if spam placement is politically biased. Recently, a study found that Gmail (as well as Yahoo and Microsoft)...
August 11, 2022
Virgin Atlantic’s forward-thinking approach and willingness to try new things has allowed them to lead one of the most successful email programs in the...
August 4, 2022
Wondering what email excellence looks like? Just look to the skies. Virgin Atlantic runs a first-class email program, and it was a...
July 28, 2022
The inbox is more crowded (and competitive) than ever—and as email volumes continue to skyrocket, subscriber expectations are changing significantly. Today’s audiences are hungry for...
July 19, 2022
Table of Contents What is a domain name? Sending emails from your company's website domain Email marketing, branding, and domain use ...
June 30, 2022
As renowned philosopher Kim Kardashian recently said, “It seems like nobody wants to work these days.” Could Kim be right? The past...
June 23, 2022
The world of email has its share of bad apples. Phishing and spoofing attacks have skyrocketed over the past few years....
June 16, 2022
SMS marketing has created a lot of buzz lately in the marketing world. SMS marketing (Short Message Service marketing) involves sending promotional messages over the...
June 9, 2022
When it comes to email, there are many reasons customers may have become disengaged with your brand. Maybe they received the wrong content, heard...
May 31, 2022
Let the countdown begin! We’re just a few days away from the start of Salesforce Connections 2022. From June 8-9, Validity...