Email Verification & Marketing

How to Explain SPF in Plain English

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Email authentication can be highly technical and extremely confusing. Even the most seasoned security professionals need help navigating this space and explaining it in digestible terms to less-technical colleagues.

At Validity, we believe clarity is essential when it comes to communicating the value of email security.

In this three-part blog series, we’ll explain the most important email authentication protocols—SPF (Sender Policy Framework), DKIM (Domain Keys Identified Mail), and DMARC (Domain-based Message Authentication, Reporting & Conformance)—in plain English. We’ll start with SPF.

But before we do, it’s important to understand the vulnerabilities of email messages.

Two “From” Addresses

Email messages contain two “from” addresses: the “envelope from” (e.g., return path or mfrom) and the “header from” (e.g., the friendly from).

The “envelope from” is the return address. It tells mail servers where to return, or bounce, the message back to. It’s located in the hidden email message header, which includes technical details servers use to to understand who the message is for, what software was used to compose it, etc.

Email messages contain two “from” addresses: the “envelope from” and the “header from” 

The “header from” address is an address contained in the “From:” field of an email, which is visible to all email users.

Both of these addresses can be spoofed by cybercriminals relatively easily. That’s where email authentication comes in.

SPF (Sender Policy Framework)how_to_explain_spf__in_plain_english___1_

What it is: SPF is an email authentication protocol that allows the owner of a domain to specify which mail servers they use to send mail from that domain.

How it works: Brands sending email publish SPF records in the Domain Name System (DNS). These records list which IP addresses are authorized to send email on behalf of their domains.

During an SPF check, email providers verify the SPF record by looking up the domain name listed in the “envelope from” address in the DNS. If the IP address sending email on behalf of the “envelope from” domain isn’t listed in that SPF record, the message fails SPF authentication.

Brands sending email…list which IPs are authorized to send email on behalf of their domains 

Why it matters: An SPF-protected domain is less attractive to phishers. Therefore, it’s less likely to be blocklisted by spam filters, ensuring legitimate email from that domain is delivered.

But SPF has a few major problems:

  1. Keeping SPF records updated as brands change service providers and add mail streams is difficult due to lack of visibility.
  2. Just because a message fails SPF, doesn’t mean it will always be blocked from the inbox. It’s one of several factors email providers take into account.
  3. SPF breaks when a message is forwarded.
  4. SPF does nothing to protect brands against cybercriminals who spoof the display name or “header from” address in their message, which is the more frequently spoofed “from” address since it’s the address most visible to the email recipient.

Ready to create your SPF record? Find out how to do it here.

In the next post in this series, we’ll break down DKIM, arguably the most complex of all email authentication protocols.



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