Did you know more than 90 percent of all cyberattacks start with email? In the evolving email landscape, danger lurks everywhere. Phishing attempts and domain spoofing attacks have skyrocketed over the past several years, increasing by over 220 percent during the peak of the COVID-19 pandemic.
Even the most experienced marketing teams can mistakenly expose their email programs to harm. (To test your email marketing skills, take this quick email IQ quiz.) To protect yourself, your brand, and your customers from phishing and spoofing attacks, authenticating your email is paramount.
SPF (Sender Policy Framework) is an authentication protocol that allows senders to specify which IP addresses are authorized to send email on behalf of a particular domain. An SPF-protected domain is less attractive to fraudsters and is therefore less likely to be blacklisted by spam filters. SPF also ensures that legitimate email from the domain is delivered.
Ready to create your SPF record? Follow these five simple steps.
The first step to implement SPF is to identify which mail servers you use to send email from your domain. Many organizations send mail from a variety of places. Make a list of all your mail servers and their IP addresses, and be sure to consider whether any of the following are used to send email on behalf of your brand:
If you’re unsure of what your IP addresses are, reach out to your ESP to get a list of the addresses associated with your account or your IT System Administrator to compile a list of IP addresses your business uses.
Chances are, your company owns many domains. Some of these domains are used to send email. Others aren’t.
It’s important to create SPF records for all the domains you control, even the ones you’re not mailing from. Why? Once you’ve protected your sending domains with SPF, the first thing a criminal will do is try to spoof your non-sending domains.
SPF authenticates a sender’s identity by comparing the sending mail server’s IP address to the list of authorized sending IP addresses the sender publishes in the DNS record.
Here’s how to create your SPF record:
Congratulations! You’ve created your SPF record. Now, it’s time to publish it.
Work with your DNS server administrator to publish your SPF record to DNS so mailbox providers can reference it.
If you’re using a hosting provider such as 123-reg or GoDaddy, then this process is fairly simple. If your ISP administers your DNS records or if you aren’t sure, contact your IT department for support. Email service providers typically publish SPF records for sending domains on your behalf.
Test your SPF record with an SPF check tool. You’ll be able to see what recipients see: A list of the servers authorized to send email on behalf of your sending domain. If one or more of your legitimate sending IP addresses is not listed, you can update your record to include it.
Don’t assume your email marketing program is bulletproof. The costs of lax email program security can range from minor business disruptions to millions of dollars in revenue loss and reputational damage. Plus, SPF is an important component of email deliverability—a sender’s ability to reach subscriber inboxes instead of being blocked or filtered to spam. (To learn more, read the “5 Minute Guide to Email Deliverability.“)
Looking for more help to boost your email performance?
Check your Sender Score for free at Senderscore.org.
Then, validate the email addresses on your list so you can avoid hitting spam traps. Get 500 verifications for free with Validity BriteVerify.