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What We Learned from Our Webinar Featuring Salesforce Ben

Last week, we hosted a webinar featuring Ben McCarthy, creator of the popular blog Salesforce Ben and chief revenue officer of Nymble, and Olivia Hinkle, senior product marketing manager from Validity. The 30-minute free webinar laid out exactly what data managers need to do to achieve cross-functional...

By Nicky Copland

Notes from the Field: Single Table Dedupe Module

Clean, robust CRM data is a thing of beauty, offering businesses a single view of each customer, all in one place. But when duplicate...

April 14, 2020

What is SNDS and How do I Even?

Microsoft’s Smart Network Data Services, also known as SNDS, is a free service offered by Microsoft. Marketers use SNDS to gain insight into some...

March 30, 2020

Strength in Validity

As governments at all levels scramble to implement measures to protect the public from the COVID-19 pandemic, CEOs and business leaders are moving aggressively...

March 26, 2020

Email throttling for marketers.

For a new email marketer, seeing email being throttled can feel like mailbox providers are attacking us. “Why won’t you let my emails through,”...

March 19, 2020

6 Email Campaign Tips to Overcome Gmail’s Promotions Tab

Gmail introduced tabs to organize emails in someone's inbox. With the creation of Gmail's Promotions tab, email marketers are wondering, "How do I keep...

February 27, 2020

What are honeypots? An email marketing secret weapon!

Can anyone resist a honeypot? Certainly Winnie the Pooh can’t, and in email, neither can email marketers...in a way. But let’s start at the...

February 11, 2020

Stronger Together: Aligning Marketing and Sales Teams

In my career in marketing operations, I’ve had the unique opportunity to be the “go-between” for marketing and sales. I’ve seen...

January 30, 2020

Email open rates are actually up to three times lower than reported.

Open rates are a key engagement signal for marketers. I mean, the name says it all—it’s the rate at which your recipients are opening...

January 9, 2020

Sales Productivity and GridBuddy: Solve Common Salesforce Pain Points

If you’re anything like me, you spend a lot of time in Salesforce clicking "view all,” waiting for related items to load, scrolling...

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