What are honeypots? An email marketing secret weapon!
Can anyone resist a honeypot? Certainly Winnie the Pooh can’t, and in email, neither can email marketers...in a way. But let’s start at the beginning.
What is a honeypot? It’s a mechanism created to identify, redirect, or counteract unauthorized use of information systems, be it email addresses or otherwise. Generally speaking, a honeypot consists of data...