November 22, 2021
As marketing teams prepare for the holiday season, it’s important to consider the lasting impacts of your peak season email sending. Seven years ago, “Black Friday” was a US-specific holiday. Now, we’re seeing several other events take place in the last few months of the year that generate spikes in email volume. These spikes affect senders long...
November 18, 2021
Brands in the consumer appliances sector weathered the COVID-19 pandemic relatively well—especially those with a strong online presence. For example, UK online retailer AO World...
November 16, 2021
Since the introduction of Apple’s Mail Privacy Protection (MPP) on September 20th, we’ve monitored adoption closely. One-third (32 percent) of all email “opens” are now...
November 11, 2021
As an email marketer, you’ve worked hard all year to reach subscriber inboxes—but don’t take your...
November 4, 2021
It’s time to celebrate! After 20 years of automating over 80 million data quality jobs, DemandTools has helped thousands of CRM admins and RevOps...
November 1, 2021
Finalists for the 2021 Data & Marketing Association (DMA) Awards have been announced. The awards recognize the year’s best...
October 29, 2021
This October marks the 50th anniversary of email as we use it today. Half a century ago in October 1971, an MIT graduate named...
October 20, 2021
Competition in the inbox is fiercer than ever. Global email volumes are approaching record highs, and recent privacy restrictions and regulations surrounding email data...
October 7, 2021
After two weeks of Apple’s Mail Privacy Protection (MPP), we are seeing early indicators of the impact it is having. In case you’ve been...
October 5, 2021
For nearly twenty years, Validity’s flagship DemandTools product has helped ensure your data remains your most valuable asset. Today, we’re excited to introduce a...