December 7, 2021
Email is a rockstar tool for engaging with fans who sing your brand’s praises. But if you’re not following common email best practices, there’s a chance you may be Rickrolling your subscribers. For those not familiar with meme culture, Rickrolling involves tricking someone into listening to Rick Astley’s 80s pop song “Never Gonna Give You Up.”...
November 23, 2021
As we highlighted in our previous post, Apple MPP is already creating unexpected changes in email subscriber behavior. After losing such an...
November 22, 2021
As marketing teams prepare for the holiday season, it’s important to consider the lasting impacts of your peak season email sending. Seven years ago, “Black...
November 18, 2021
Brands in the consumer appliances sector weathered the COVID-19 pandemic relatively well—especially those with a strong online presence. For example, UK online retailer AO World...
November 16, 2021
Since the introduction of Apple’s Mail Privacy Protection (MPP) on September 20th, we’ve monitored adoption closely. One-third (32 percent) of all email “opens” are now...
November 11, 2021
As an email marketer, you’ve worked hard all year to reach subscriber inboxes—but don’t take your...
November 4, 2021
It’s time to celebrate! After 20 years of automating over 80 million data quality jobs, DemandTools has helped thousands of CRM admins and RevOps...
November 1, 2021
Finalists for the 2021 Data & Marketing Association (DMA) Awards have been announced. The awards recognize the year’s best...
October 29, 2021
This October marks the 50th anniversary of email as we use it today. Half a century ago in October 1971, an MIT graduate named...
October 20, 2021
Competition in the inbox is fiercer than ever. Global email volumes are approaching record highs, and recent privacy restrictions and regulations surrounding email data...