June 29, 2021
The rapid rise of internet marketing means many data protection laws are no longer fit for purpose. The very definition of personal data has changed beyond recognition, leading to increased focus on consumer privacy. Now, governments around the world are responding with new legislation: In the US, the early example set by California and Virginia...
June 24, 2021
During our “Train Your Email Brain” webinar featuring Anna Frigerio from the DMA, Alex Fadahunsi from Trainline, and Validity colleagues Elliot Hogg and Ignacio...
June 15, 2021
Relied upon by many, the email channel is a staple in the personal and professional lives of senders and recipients around the world. In...
June 14, 2021
Email celebrates its 50th birthday in October! Ray Tomlinson is widely acknowledged as the godfather of email, sending the first...
June 11, 2021
Apple’s announcement of its plans to introduce Mail Privacy Protection (MPP) has sent reverberations around the world of email marketing....
June 8, 2021
Marketers and customers will agree: data is gold, and knowledge is essential to ensure the relevance of communications. However, the challenge of data collection...
May 27, 2021
Natural disasters aren't going anywhere any time soon – and unfortunately, it seems like the frequency in unprecedented natural disasters has increased in recent...
May 25, 2021
We all know clean and reliable data is critical to any high-performing organisation. Good data improves customer relationships, drives more effective marketing campaigns, and...
May 20, 2021
One of the most common questions email deliverability professionals get asked is, "How do I improve my sender reputation if all my mail is...
May 18, 2021
Email is consumers’ preferred channel for receiving marketing communications, and the basis of any email marketing program is the quality...