March 14, 2019
Recently at 250ok we’ve had a few conversations with new clients and partners about some of the seeding advice they received from other deliverability solution providers monitoring inbox placement rates (IPR) for their brands. When we talk about seeding, we’re talking about a variety of possibilities; brands sending multiple versions of their newsletters, utilizing a...
March 8, 2019
The California legislature is on a data privacy tear at the moment, and while...
February 28, 2019
The DMA (UK) has just launched its 2019 Consumer Email Tracker report. This is a “must read” for every email...
February 13, 2019
A compelling email newsletter (e-newsletter) can give you a serious leg up on the competition. You can use e-newsletters to communicate...
January 3, 2019
When you choose products from Validity to help you overcome problems with CRM data, you get more than just the best third-party CRM software...
December 18, 2018
The time has come, the future is now. Amazon recently announced an update to their popular Alexa voice assistant allowing...
November 26, 2018
Every week I have the privilege to talk to Return Path clients about their email marketing programs and how we help them...
August 15, 2018
Email blocklists and spam traps aren’t new, so whether you’re an email veteran or just getting started, you have probably heard of blocklists. You...
July 6, 2018
A ripple of fear always reverberates throughout the email industry when new legislation is passed that could limit the distribution of commercial email and...
June 28, 2018
Feedback Loops (FBLs) are an important part of being a good sender. Knowing when your message has been marked as spam is...