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Email Deliverability

$42 Million a Day: The Real Cost of Election Season on Email

During high-volume sending periods, inbox placement isn't just determined by how good your own email program is—it's shaped by everything happening in the ecosystem around you. Take Black Friday through Cyber Monday, for example. This is one of the highest-volume sending periods of the year, and mailbox providers (MBPs) hit capacity limits fast. In response, they increase throttling and deferrals, as well as placing more...

By Guy Hanson

What’s Really Behind Gmail’s Open Rate Drop — And What to Do About It

Is Gmail depressed, or is it just the open rates? Email senders are reporting major drops in Gmail open rates over the past few months—some Validity customers are seeing...

May 4, 2026

The True Story of Email Authentication and How to Untangle the Acronyms

If you've spent any time thinking about email deliverability, you've probably heard the term "email authentication" thrown around. But what does it actually mean? Why does it matter to your email program?

May 1, 2026

The Beginner’s Guide to Setting Up Email Infrastructure That Actually Works

[et_pb_section admin_label="section"] [et_pb_row admin_label="row"] [et_pb_column type="4_4"][et_pb_text admin_label="Text"]So, you've got a great email campaign ready to go. The copy is sharp, the design is snappy, and you're...

May 1, 2026

How to Set Up an SPF Record in 5 Simple Steps

It might shock you to learn that 80 to 95 percent of all cyberattacks begin with a phishing email. With artificial intelligence...

April 28, 2026

CRM Integration Guide: Strategies, Benefits, and Tips for Implementation

{ "@context": "http://schema.org", "@type": "VideoObject", "name": " Inside the State...

April 24, 2026

Why Verification Is the Critical First Step in Any Email Strategy

You can design a beautiful email with carefully targeted messaging, but without email verification, you could be making an expensive mistake. Many email marketers...

April 23, 2026

10 Mother’s Day Email Campaign Tactics for Both Sides of the Pond

In the UK, Mother’s Day lands earlier in the year—mid-March—while the US and much of Western Europe celebrate in May. For email...

April 21, 2026

How Bad Data Destroys Email Deliverability

Many email marketers are tasked with growing their lists as much as humanly possible. But issues like data decay, human error at signup, and form abuse can quickly...

April 9, 2026

Email Glow Up: How Gmail’s New Address Change Feature Impacts Email Marketers

Gmail is at it again! In the January edition of our State of Email webinar series, my colleague Laura Christensen predicted...

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