In the Black Friday and Cyber Week Shopping and Spending Survey 2019, consumers were asked how they plan to shop the best deals this holiday season. Their answers may have email marketers rethinking their campaign plans.
Tactics Guaranteed to Help Generate More Year-Round Retail Sales
Nearly all e-commerce businesses are subject to fluctuations in sales. Factors such as product-related seasonality, demand fluctuations, or product availability are largely responsible for driving these fluctuations. Sales slumps can often be attributed to factors...
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Email Verification is Part 1; Tailored Messaging is Part 2
Email Verification Ensures You’re Sending to a Verified Email Address, but Tailored Messaging Ensures You’re Reaching Your Target Audience At Validity, we know email verification. Our email verification solution, BriteVerify, is one of the leading products in the...
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The Silver Lining to Having Poor Customer Data Quality
You know the old idiom, “Every cloud has a silver lining”? It’s an expression I love to apply to my daily life as I think it rings true in a lot of situations. There’s nearly always a positive aspect to a negative circumstance – and this includes having poor customer...
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Validity Acquires Return Path, the leader in email deliverability.
Today is a very big day – both for Validity – and for leading brands that rely on email as a mission critical platform for engaging with customers. What’s the news? Today Validity announced that we’re acquiring Return Path, the global leader in email deliverability....
read more![[Infographic] Let’s talk customer data quality: How would your company rank?](https://www.validity.com/wp-content/uploads/2019/04/poor-customer-data-quality-2-400x250.jpg)
[Infographic] Let’s talk customer data quality: How would your company rank?
Be honest, when it comes to customer data quality, how do you think your company would match up to your peers and competitors? Only 16% of companies characterize the data they are using as “very good.” And the troubling statistics don’t stop there. Businesses are...
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Demand Gen: Unleashing Your Account-Based Marketing Muscle
Demand gen is a marketing buzz phrase circulating throughout the carpeted hallways of executive suites. It's a tactic that is used to optimize a company's greatest asset: their existing prospect and customer database. The strategy employs a holistic approach among the...
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How To Align the Customer Journey With Content and Email Marketing
According to Pew Research, 77% of Americans go online daily, a figure that includes 26% who say they go online “almost constantly,” and 43% who are online several times a day. Regardless of your niche or industry, or if your product or services are B2B or B2C focused,...
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Data Quality Assessments: A Game Changer in Diagnosing and Improving Salesforce Data Quality
Ask any CFO, CMO, or sales executive and they’ll tell you they’ve got serious Salesforce data quality issues. It’s not any one person’s fault, but it is everyone’s problem… and a data quality assessment designed to help businesses diagnose and improve the quality of...
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How to Use Email Marketing to Promote Your Social Media Accounts
Email marketing is a great way to engage customers and prospects, as well as build brand awareness. Another lesser-known benefit of email marketing? Using it to drive traffic to your social media profiles. An astounding eighty-three percent of B2B marketers use email...
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It’s Time for CMOs to Take Responsibility for CRM Data – Here’s Why
Who’s job is it to make sure your CRM data is shipshape? Well, if you are a CMO or marketing manager, you should make it your responsibility. Pronto. Without organised and up-to-date CRM data, even the most fiendishly inventive marketing campaigns can die on their feet. That’s a huge waste of both time and money.
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