Adding Fool to the Fire: How to Strike a Balance with April Fools Email Campaigns
Every April 1st, I scan my inboxes to catch the senders who are having a little fun with their customers. This year did not disappoint.Â
Before we get to the examples, here’s a bit of history. We’re not entirely sure how April Fool's Day started—it possibly traces back to ancient Rome—but the modern version may date back to 16th-century France, when Charles IX decreed that the new year...