The industry’s longest standing contact verification solution providing secure, scalable email validation.
DemandTools is the most versatile and secure data management platform for cleaning and maintaining CRM data in less time.
Everest is the email deliverability platform that provides crucial insights and guidance so you can reach more subscriber inboxes.
GridBuddy Connect is the data productivity platform that combines your data into an editable, spreadsheet-simple view so your team can get all of their insights in one place and engage confidently using the right data.
Litmus works alongside your ESP to help you create, personalize, and test your way to error-free emails in less time.
MailCharts empowers ecommerce marketers with industry insights and inspiration to create more engaging, evidence-based email and SMS campaigns.
Sender Certification ™ is the deliverability insurance policy that decodes the top challenges for you, resulting in millions more emails in the inbox. In fact, our customers get 27 million more emails to the inbox per year, on average.
Take the guesswork out of email marketing. Validity provides complete visibility into email marketing metrics, improves deliverability, and helps you get more from your email program.
Simplify data management with solutions that improve data quality and increase CRM adoption.
Give your sales team back hours per day with tools designed to increase productivity and mitigate pipeline risks in real time
Keep marketing campaigns and sales teams running smoothly with accurate data to increase engagement and productivity. When you can trust your data, you can target, engage, and convert customers more effectively.
The email marketing sector wasn’t surprised by Microsoft's announcement to join Gmail and Yahoo in setting requirements for bulk senders. Yet, it was surprising (and extremely exiting) that these three...
Confused.com is an online price comparison service that helps consumers find deals on insurance, financial services, and utilities, among other categories.
Check out our session from the 2022 GURU conference, and hear Guy Hanson discuss why email deliverability has become more difficult to guarantee and how you ...
You may not be dealing with authentication daily as an email marketer, but as it shifts from a “nice to have” to a requirement for major mailbox providers ...
Like any good sender, you put in the pre-flight prep work and you’re ready to hit “send” on your next email campaign. The question is: Will it land safely in...
Danielle Gallant and Guy Hanson know what works in email—and know the road to your next killer campaign is getting tougher by the day. To find out how to give your subscribers what they really want, listen in as they interview email experts across the world.
Access curated resources and support for all Validity products in one comprehensive location.
The Validity Customer Community is live! Visit this exclusive hub to talk with other community members, share go-to tips, and ask product questions.
For over 20 years, tens of thousands of organizations throughout the world have relied on Validity solutions to target, contact, engage, and keep customers – using trustworthy data as a key advantage. The Validity flagship products – DemandTools, BriteVerify, Everest, GridBuddy Connect, and MailCharts – are all highly rated solutions for CRM data management, email address verification, inbox deliverability and avoiding the spam folder, and grid CRM applications. These solutions deliver smarter campaigns, more qualified leads, more productive sales, and ultimately faster growth.
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Validity Community
November 25, 2024
Get your soup bowls out! We’re going to stir up the alphabet and get to the bottom of the latest BIMI requirements. Since 2021, BIMI (Brand Indicators for Message Identification) has upped the email marketing game by allowing brands to display their logos in email clients. However, there have been some...
November 22, 2024
Holiday email campaigns are vital for boosting engagement and sales. Holidays provide a unique opportunity to connect with customers seeking gifts and promotions. Well-crafted emails...
November 21, 2024
My colleague Julie Stuck recently wrote a fantastic overview of the BIMI protocol changes we’ve seen over the...
November 14, 2024
AI in Email Marketing Deliverability and Filtering Considerations Embracing Our AI Future Recently, I had the chance to visit the...
November 1, 2024
Hey, email marketers and enthusiasts! We’re back this month with the top stories, tips, and tricks from the last month in the...
October 28, 2024
Salesforce offers a centralized interface that simplifies customer relationship management (CRM). However, keeping track of all customer, account, and lead insights this system collects...
October 25, 2024
Over my 17 years working with Salesforce, I’ve experienced my fair share of “data nightmares.” Most admins can say the same.
October 17, 2024
Ultimate Guide to Holiday Email Marketing The holidays are characterized by festivities, happiness, and lots of shopping. While U.S. shoppers spent $221.8 billion...
October 10, 2024
The upcoming holiday season is expected to achieve a record-breaking spend of $240.8 billion. Millions of marketers and retailers will use...
October 8, 2024
As November approaches, retailers have one thing on their minds—Black Friday. This and Cyber Monday represent the pinnacle of holiday shopping—and they are prime...
