Advanced deliverability tools that enhance your Litmus workflows.
September 26, 2025
Gmail has made it easier for their users to unsubscribe from unwanted email programs—and email marketers should be grateful! Easier unsubscribes should lead to fewer spam complaints and ultimately help your program’s reputation. Last year, Gmail launched the requirement to include a List-Unsubscribe header, which caused some early panic but...
September 22, 2025
As email marketers, we understand the importance of creating timely, engaging content that drives conversions during the holiday season. However, we must...
September 15, 2025
As Black Friday 2025 comes into focus, email subject lines are more important than ever. In our
September 12, 2025
The holidays are characterized by festivities, happiness, and lots of shopping. U.S. shoppers
September 5, 2025
In recent years, marketers have flocked to AI—but their audiences aren’t quite sold. Martin Sorrell, founder of the global WPP advertising empire,...
August 21, 2025
Transactional or otherwise triggered email messages are likely some of the most important messages your organization sends to your clients or users. The definition...
August 20, 2025
If there's one thing to say about the landscape of email metrics, it's that it's constantly changing. The email marketing industry now measures success using...
August 1, 2025
Email remains a phenomenally effective marketing channel. The Litmus State of Email 2025 report quotes an...
July 28, 2025
Why Does DMARC Fail? Troubleshooting Email Authentication Issues Email is one of your most important communication tools, whether you're running marketing campaigns, prospecting new clients, or...
July 9, 2025
The one constant in the email industry is that the email...