Advanced deliverability tools that enhance your Litmus workflows.
December 2, 2024
In the world of email deliverability, building and maintaining a great IP reputation is critical. A strong IP reputation sets the stage for an email program to achieve high inbox placement rates, clicks, and conversions—but reputations need to be built and earned. Internet Protocol (IP) addresses that have no sending history or haven’t...
November 25, 2024
Get your soup bowls out! We’re going to stir up the alphabet and get to the bottom of the latest BIMI requirements.
November 22, 2024
Holiday email campaigns are vital for boosting engagement and sales. Holidays provide a unique opportunity to connect with customers seeking gifts and promotions. Well-crafted emails...
November 21, 2024
My colleague Julie Stuck recently wrote a fantastic overview of the BIMI protocol changes we’ve seen over the...
November 14, 2024
Recently, I had the chance to visit the Statue of Liberty during a trip to NYC. Our guide, Jay—or Jacinto, as he introduced...
November 1, 2024
Hey, email marketers and enthusiasts! We’re back this month with the top stories, tips, and tricks from the last month in the...
October 28, 2024
Salesforce offers a centralized interface that simplifies customer relationship management (CRM). However, keeping track of all customer, account, and lead insights this system collects...
October 25, 2024
Over my 17 years working with Salesforce, I’ve experienced my fair share of “data nightmares.” Most admins can say the same.
October 8, 2024
As November approaches, retailers have one thing on their minds—Black Friday. This and Cyber Monday represent the pinnacle of holiday shopping—and they are prime...
October 4, 2024
Hey email marketers and enthusiasts! This is the first blog in a new series in which we’ll summarize...