May 9, 2025
Microsoft has finally joined the bulk sender requirement club! After the announcement and implementation of Gmail and Yahoo’s bulk sender requirements, email experts speculated it was only a matter of time before Microsoft followed suit and released their own Microsoft Sender Requirements. But what does this mean for email marketers?  Microsoft’s announcement...
April 29, 2025
Brand Indicators for Message Identification (BIMI) sounds great, right? Your logo, right there in the inbox, helping you...
April 14, 2025
Artificial intelligence (AI) is transforming industries, enabling businesses to automate tasks, enhance decision-making, and uncover new growth opportunities. However, successful AI...
April 9, 2025
The email industry spends a lot of time talking about best practices for reaching an engaged audience—and for good reason. But what...
April 1, 2025
A well-maintained and accurate sales pipeline is crucial for sales reps to maximize efficiency, predict revenue, and close deals effectively. But maintaining...
March 27, 2025
Email marketing is a powerful tool for businesses. However, email programs require regular upkeep, particularly when it comes to managing unengaged subscribers.
March 20, 2025
Marketers know that acronyms abound in the email ecosystem. In this blog post, we’re expanding beyond deliverability ABCs and diving into those of...
March 17, 2025
Salesforce list views are essential for users who need to filter, view, and update records efficiently. However, despite their benefits, list...
February 19, 2025
Agentforce has taken the Salesforce and AI world by storm, aiming to revolutionize a user’s day-to-day tasks through agentic workflows.  Over...
February 10, 2025
Today’s email landscape is shaped by rising subscriber expectations and evolving mailbox provider (MBP) standards designed to enhance the user experience. In this environment, getting...