Advanced deliverability tools that enhance your Litmus workflows.
March 27, 2025
Email marketing is a powerful tool for businesses. However, email programs require regular upkeep, particularly when it comes to managing unengaged subscribers. It might seem counterintuitive to remove email addresses from your list, especially when each contact is viewed as a potential revenue source. But consider the larger impact on...
March 20, 2025
Marketers know that acronyms abound in the email ecosystem. In this blog post, we’re expanding beyond deliverability ABCs and diving into those of...
March 17, 2025
Salesforce list views are essential for users who need to filter, view, and update records efficiently. However, despite their benefits, list...
February 19, 2025
Agentforce has taken the Salesforce and AI world by storm, aiming to revolutionize a user’s day-to-day tasks through agentic workflows. Over...
February 10, 2025
Today’s email landscape is shaped by rising subscriber expectations and evolving mailbox provider (MBP) standards designed to enhance the user experience. In this environment, getting...
January 29, 2025
Last year, Gmail and Yahoo raised the bar for email authentication by requiring sending domains to have a valid DMARC record
January 23, 2025
Salesforce's Agentforce is an intuitive and powerful platform that enables humans and AI agents to work together to drive customer success. Let's dive into...
December 13, 2024
On the last episode of State of Email Live, I had the opportunity to sit down with three incredible minds...
December 11, 2024
What is Apple Mail Categorization? How Does Apple Mail Categorization Work? How Will Email Marketers be Impacted? Prepare for...
December 10, 2024
A highlight of the UK marketing calendar is the DMA Awards, hosted by the Data & Marketing Association each December. It’s a glittering...