Advanced deliverability tools that enhance your Litmus workflows.
April 9, 2025
The email industry spends a lot of time talking about best practices for reaching an engaged audience—and for good reason. But what about the subscribers who aren’t engaging? Why would someone sign up just to ignore your emails? Are they the crazy ones…or is it us? (Probably a little of both.) Taking...
April 1, 2025
A well-maintained and accurate sales pipeline is crucial for sales reps to maximize efficiency, predict revenue, and close deals effectively. But maintaining...
March 27, 2025
Email marketing is a powerful tool for businesses. However, email programs require regular upkeep, particularly when it comes to managing unengaged subscribers.
March 20, 2025
Marketers know that acronyms abound in the email ecosystem. In this blog post, we’re expanding beyond deliverability ABCs and diving into those of...
March 17, 2025
Salesforce list views are essential for users who need to filter, view, and update records efficiently. However, despite their benefits, list...
February 19, 2025
Agentforce has taken the Salesforce and AI world by storm, aiming to revolutionize a user’s day-to-day tasks through agentic workflows. Over...
February 10, 2025
Today’s email landscape is shaped by rising subscriber expectations and evolving mailbox provider (MBP) standards designed to enhance the user experience. In this environment, getting...
January 29, 2025
Last year, Gmail and Yahoo raised the bar for email authentication by requiring sending domains to have a valid DMARC record
January 23, 2025
Salesforce's Agentforce is an intuitive and powerful platform that enables humans and AI agents to work together to drive customer success. Let's dive into...
December 13, 2024
On the last episode of State of Email Live, I had the opportunity to sit down with three incredible minds...