May 11, 2016
As the saying goes, “you only get one chance to make a good first impression.” This quote can be applied to many scenarios like a job interview or a first date—but nowhere does it ring more true than with email marketing. With the average email subscriber receiving hundreds of marketing messages a month, it’s more...
May 6, 2016
It’s time once again to celebrate the mother of all holidays, Mother’s Day! Just how important is this day for mothers…and retailers? According to...
May 2, 2016
Gmail is often the toughest environment for senders to achieve consistent inbox placement. Why? Because Gmail is on the cutting edge of the industry,...
April 21, 2016
For an email to pass the DMARC (Domain-based Message Authentication Reporting and Conformance), it needs...
April 18, 2016
Many marketers don’t realize getting emails delivered involves more than just hitting send. But the fact is that one...
April 15, 2016
With over 300 publicly available blacklists, it's no wonder good senders keep close eyes on their IP and domain activity. Public blacklists are created...
March 31, 2016
When it comes to email authentication priorities, bounce messages generated by your company are probably not at the top of the list....
March 22, 2016
If you publish a DMARC record, you receive two types of reports—aggregate and forensic—that contain valuable authentication data. But making sense...
March 14, 2016
Giving and receiving feedback is part of our daily lives. Whether you are asked by a sales associate at a retail store to fill out a...
February 18, 2016
Have you published a DMARC (Domain-based Message Authentication Reporting and Conformance) record? If the answer is yes, then you receive DMARC...