January 28, 2016
Tax season is upon us—and there is nothing more critical than taking steps to protect your personally identifiable information (PII). Last May, cybercriminals used Social Security numbers, birth dates, and other PII to file nearly $50 million in fraudulent tax returns. But it...
December 29, 2015
Many mailbox providers offer marketers a service that provides insight into complaints that were generated by their subscribers; this service is called a feedback loop...
December 15, 2015
Phishing attacks are more rampant than ever before, rising by more than 162 percent from 2010 to 2014....
December 14, 2015
Similar to other Chinese Internet giants, Tencent got its start as an online portal and today competes with Netease as one of the top...
September 30, 2015
The word measurement is defined as the assignment of a number or characteristic of an object or event, which can be compared with other...
September 14, 2015
Deliverability is a crucial issue for brands. However many marketers are failing to reach subscriber inboxes. One of the challenges to achieving high deliverability is...
July 16, 2015
In 2014 Wirtualna Polska acquired O2, thereby increasing their total market share from 28.5% to almost...
July 14, 2015
Yes, it’s true! Gmail has a new postmaster site. Gmail announced yesterday they now have a postmaster site that will help qualified high-volume senders analyze...
July 8, 2015
For email marketing, data is king. The more data you have about your subscribers, the more relevant and personalized each email becomes, ultimately resulting...
June 25, 2015
As a Technical Account Manager, I see a lot of senders struggle with Microsoft Sender Reputation Data (SRD). They...