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Validity Blog

February 10, 2016

Help: I'm Blocked at Outlook.com

Now and then I find myself daydreaming about football… Not just being at the game, but playing the game, professionally. A little off topic, right? Well sort of, but stay with me. In my daydream, I am the star running back. The stands are packed, the fans are unhinged, and our team is down by three...

By Validity Inc.

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Email Security and Authentication

February 2, 2016

Build Your DMARC Record in 15 Minutes

Implementing DMARC (Domain-based Message Authentication Reporting and Conformance) is the best way to defend your customers, your brand, and your employees...

By Validity, Inc.

Data Privacy

January 28, 2016

Top 10 Tips to Protect Your Personally Identifiable Information (PII) for Data Privacy Day

Tax season is upon us—and there is nothing more critical than taking steps to protect your personally identifiable information (PII). Last...

By Validity

Email Sender and Domain Reputation

December 29, 2015

Feedback Loops: All About Being "In the Loop"

Many mailbox providers offer marketers a service that provides insight into complaints that were generated by their subscribers; this service is called a feedback loop...

By Validity Inc.

Email Security and Authentication

December 15, 2015

10 Tips on How to Identify a Phishing or Spoofing Email

Phishing attacks are more rampant than ever before, rising by more than 162 percent from 2010 to 2014....

By Validity, Inc.

Email Infrastructure and Service Providers

December 14, 2015

A Marketer’s Field Guide to Tencent QQ

Similar to other Chinese Internet giants, Tencent got its start as an online portal and today competes with Netease as one of the top...

By Dana Hutton

Email Deliverability

September 30, 2015

How Do You Measure Email Deliverability?

The word measurement is defined as the assignment of a number or characteristic of an object or event, which can be compared with other...

By Validity Inc.

Email Deliverability

September 14, 2015

Deliverability Defined—And Why It Matters

Deliverability is a crucial issue for brands. However many marketers are failing to reach subscriber inboxes. One of the challenges to achieving high deliverability is...

By Validity Inc.

Email Marketing

July 16, 2015

An Email Marketer’s Guide to Wirtualna Polska

In 2014 Wirtualna Polska acquired O2, thereby increasing their total market share from 28.5% to almost...

By Dana Hutton

Email Infrastructure and Service Providers

July 14, 2015

Everything You Need to Know About Gmail’s New Postmaster Tools

Yes, it’s true!  Gmail has a new postmaster site. Gmail announced yesterday they now have a postmaster site that will help qualified high-volume senders analyze...

By Melinda Plemel