January 15, 2015
In economics, the Law of Diminishing Returns states that if one input used in the production of something is continuously increased while all other variables are held constant, you will reach a point where each additional input eventually yields smaller and smaller increases in production, or diminishing returns. This law holds true...
December 11, 2014
by Rozina Hussain, Product Manager Email continues to be the dominant communication tool between organizations and their customers however...
August 21, 2014
Are you trying to engage your inactive subscribers? Are you unsure what a successful reengagement campaign strategy looks like? Here are some insights...
June 24, 2014
Return Path recently released our “Ultimate Guide” to blacklists. This guide helps marketers understand the blacklist landscape, their impact and...
June 11, 2014
In today’s competitive business environment you need to take every opportunity to differentiate yourself from your competition and constantly strive to better serve your...
April 18, 2014
Two weeks ago today, Yahoo became the first major mailbox provider to publish a DMARC policy of reject. For those of you who are...
November 26, 2013
Ok. So it’s not my anniversary, but who doesn’t like to celebrate a special occasion? Your subscribers are no different. While many marketers have...
September 27, 2013
Signal Spam, the French-based anti-spam initiative founded in 2005, is a unique organization. Their member roster includes Senders, ISPs, Security Vendors, Law Enforcement and...
September 16, 2013
Return Path will be holding our first webinar for Australia and New Zealand on the 24th September. Join us for this 45 minute...
May 9, 2013
It’s 2013, what can you really do with two dollars? Maybe buy a pack of gum, snag two cheeseburgers off the dollar menu, create...