November 26, 2013
Ok. So it’s not my anniversary, but who doesn’t like to celebrate a special occasion? Your subscribers are no different. While many marketers have hopped on the birthday email bandwagon (check out here and here for insights on these triggered emails), not as many have implemented triggered...
September 27, 2013
Signal Spam, the French-based anti-spam initiative founded in 2005, is a unique organization. Their member roster includes Senders, ISPs, Security Vendors, Law Enforcement and...
September 16, 2013
Return Path will be holding our first webinar for Australia and New Zealand on the 24th September. Join us for this 45 minute...
May 9, 2013
It’s 2013, what can you really do with two dollars? Maybe buy a pack of gum, snag two cheeseburgers off the dollar menu, create...
February 18, 2013
I remember when I got hold of my first DMARC reports, almost a year ago. Finally, something new and shiny for me to...
February 14, 2013
Can setting up a DMARC record really be that easy? Absolutely! Remember, it’s only one line of text. Honestly, it’ll probably take you...
November 6, 2012
If you have noticed your email authentication key for DKIM failing recently, you are not...
October 17, 2012
We talk a lot about the importance of gleaning subscriber feedback, providing various choices with your mailstream, and essentially giving the subscriber control over...
September 6, 2012
Over the past several years I reviewed the deliverability and reputation of many marketers. While every company has their strengths and weaknesses when it...
March 13, 2012
For the world's largest and most valued brands email is both vital to success and also extremely complex. Take, for example, our client IHG...