March 29, 2017
I’ve come across several clients recently that are not aware of how a feedback loop works and how it can be used. I’m hoping this blog will be a useful reference point for those types of conversations. What is it? When a recipient has decided to click “This is Spam” on your email, it is considered a...
December 16, 2016
According to our Frequency Matters report, only 24 percent of email lists consist of highly engaged subscribers, but...
December 12, 2016
It’s no surprise that mobile has changed the game. According to our research, mobile opens have increased 133 percent over the last...
October 12, 2016
Are you an Oracle Responsys user? Then get ready to kiss poor bounce rates goodbye! If you’ve ever been...
September 6, 2016
Today’s consumers have more buying options than ever before—and thanks to email marketing—they’re constantly reminded of it. Not only does this create...
August 10, 2016
Welcome to How The Top 500 Internet Retailers Collect Email Sign-ups (2016), an analysis of how retailers promote their programs, leverage mobile optimization,...
August 8, 2016
Email marketing failures, such as landing in the spam folder, being blocked, or being delivered too late, can wreak havoc on any...
June 27, 2016
A customer’s perspective may be that a perfect e-receipt is an exact copy of a traditional receipt but in a digital format, whereas a...
June 17, 2016
Father’s Day is less than a week away. And if that realization just sent you into a state of panic, you’re not alone. According...
June 15, 2016
It should go without saying that the security of your mailing infrastructure is closely tied to your sender reputation and is a...