August 1, 2017
by Rozina Hussain, Product Manager If too many addresses on your marketing email list bounce-back or generate spam complaints, you increase your risk of: Dismal Marketing Results: Too many email bounces and spam complaints can hurt your sender reputation and thus hurt your...
As the worldwide leader in deliverability, Return Path is well positioned as a key partner between global brands, email service providers (ESPs), mailbox providers,...
July 17, 2017
Happy world emoji day! To honor this special day, we've put together some tips on incorporating emojis into your email programÂ
July 12, 2017
The email service provider (ESP) buyer’s journey—the process of shopping for a new ESP—usually feels a little bit like this...
July 7, 2017
Delivering into Gmail inboxes is one of the biggest challenge for email marketers at the moment. Having the correct technical setup and fulfilling the...
June 14, 2017
Following the Orange UK email closure and the
March 29, 2017
I’ve come across several clients recently that are not aware of how a feedback loop works and how it can be used. I’m hoping...
December 16, 2016
According to our Frequency Matters report, only 24 percent of email lists consist of highly engaged subscribers, but...
December 12, 2016
It’s no surprise that mobile has changed the game. According to our research, mobile opens have increased 133 percent over the last...
October 12, 2016
Are you an Oracle Responsys user? Then get ready to kiss poor bounce rates goodbye! If you’ve ever been...