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December 14, 2015

A Marketer's Field Guide to Tencent QQ

Similar to other Chinese Internet giants, Tencent got its start as an online portal and today competes with Netease as one of the top Chinese internet brands offered. Tencent’s instant messaging platform, QQ, was released in 1999 and becoming wildly popular, and in 2005 they added on their email service, QQMail. Today they have more...

By Dana Hutton

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Email Deliverability

September 30, 2015

How Do You Measure Email Deliverability?

The word measurement is defined as the assignment of a number or characteristic of an object or event, which can be compared with other...

By Validity Inc.

Email Deliverability

September 14, 2015

Deliverability Defined—And Why It Matters

Deliverability is a crucial issue for brands. However many marketers are failing to reach subscriber inboxes. One of the challenges to achieving high deliverability is...

By Validity Inc.

Email Marketing

July 16, 2015

An Email Marketer’s Guide to Wirtualna Polska

In 2014 Wirtualna Polska acquired O2, thereby increasing their total market share from 28.5% to almost...

By Dana Hutton

Email Infrastructure and Service Providers

July 14, 2015

Everything You Need to Know About Gmail’s New Postmaster Tools

Yes, it’s true!  Gmail has a new postmaster site. Gmail announced yesterday they now have a postmaster site that will help qualified high-volume senders analyze...

By Melinda Plemel

Data Privacy

July 8, 2015

Using Email to Collect Additional Subscriber Data

For email marketing, data is king. The more data you have about your subscribers, the more relevant and personalized each email becomes, ultimately resulting...

By Validity

Email Sender and Domain Reputation

June 25, 2015

Help! I’m Suspended for Sender Reputation Data (SRD)

As a Technical Account Manager, I see a lot of senders struggle with Microsoft Sender Reputation Data (SRD). They...

By Validity Inc.

Email Sender and Domain Reputation

June 4, 2015

All About Your Sender Score

Sender Score is a numerical score (1-100) for your IP address which operates much like a credit score. The lower your  score, the worse...
By  Heather Steffonich
Email Infrastructure and Service Providers

June 3, 2015

How to setup a Microsoft SNDS account.

We recently announced our new integration with Microsoft SNDS and have had a number of questions regarding account creation. Microsoft SNDS...

By Validity Inc.

Email Infrastructure and Service Providers

May 22, 2015

Email Verification: A Dummies Guide to Selecting a Vendor

Email Verification Vendor Checklist Congratulations on your decision to join thousands of other brands that have made their web...

By Adenike Cosgrove