December 18, 2018
A dishwasher. A Roomba® vacuum. An automatic transmission. What do these three things have in common? Well, the last example probably gave it away. They all do simple tasks automatically. And because of that, they’ve made the lives of countless people easier. We adopted these items into society and our routines because they made us more efficient in our daily lives. Why spend time and effort manually handwashing your dishes when a dishwasher can...
December 6, 2018
The prospect of landing in Gmail’s promotion tab just got a little more enticing for email marketers. Google recently announced email...
November 26, 2018
Every week I have the privilege to talk to Return Path clients about their email marketing programs and how we help them...
November 20, 2018
Whether ‘tis better to suffer the slings and arrows of spam complaints… Oh, sorry, I didn’t see you there. There are lots of choices...
November 19, 2018
In October 2017, the Department of Homeland Security issued Binding Operational Directive 18-01 focused on securing the email and web...
November 15, 2018
Our next entry in the 250ok Email Experts Series finds our experts discussing DMARC, a validation tool we hold in...
November 13, 2018
Misleading, incomplete, or duplicate data is a root cause of decreased CRM product adoption. Failure to use CRM systems is often prompted by the...
November 8, 2018
There seems to be a lot of confusion and bad advice in the marketplace about growing email lists with the aid of third-party data...
October 31, 2018
If content is king, consider layout the queen. Building the structure of an email is just as important as the content within. An improper or...
October 10, 2018
In the dark and grimy streets of Email-Marketopolis lurks a sinister presence. The very name strikes terror in the hearts of all citizens —...