November 26, 2018
Every week I have the privilege to talk to Return Path clients about their email marketing programs and how we help them improve their ROI from their email marketing investments. From time to time, the conversation turns to the Return Path Certification program. Certain questions about Certification seem to come up frequently from...
November 20, 2018
Whether ‘tis better to suffer the slings and arrows of spam complaints… Oh, sorry, I didn’t see you there. There are lots of choices...
November 19, 2018
In October 2017, the Department of Homeland Security issued Binding Operational Directive 18-01 focused on securing the email and web...
November 15, 2018
Our next entry in the 250ok Email Experts Series finds our experts discussing DMARC, a validation tool we hold in...
November 13, 2018
Misleading, incomplete, or duplicate data is a root cause of decreased CRM product adoption. Failure to use CRM systems is often prompted by the...
November 8, 2018
There seems to be a lot of confusion and bad advice in the marketplace about growing email lists with the aid of third-party data...
October 31, 2018
If content is king, consider layout the queen. Building the structure of an email is just as important as the content within. An improper or...
October 10, 2018
In the dark and grimy streets of Email-Marketopolis lurks a sinister presence. The very name strikes terror in the hearts of all citizens —...
October 5, 2018
During Microsoft’s Surface event earlier this week, they announced a new Outlook.com experience to help users more easily identify and interact with brand’s emails...
September 5, 2018
We’re excited to announce that we have expanded our partnership with Salesforce Marketing Cloud through the addition of Return Path’s...