April 10, 2019
As the EU rolls out its much-anticipated General Data Protection Regulation (GDPR) mandate, international markets are bracing for the fallout that will ensnare global companies that are cited for non-compliance. With fines for non-compliant companies that are equal to 4% of global revenue, the costs to wayward companies can be staggering. EU's new individual privacy...
March 29, 2019
Recently I hosted the Return Path “Ask the Experts” webinar focused on the List-Unsubscribe. The turnout and questions were great. So great...
March 27, 2019
Last year, Google announced their AMP for Email initiative in their latest attempts to make email more modern...
Marketers know that they can increase leads, conversions, and sales with email, but finding the right formula to make your emails...
March 26, 2019
Email marketing is a great way to engage customers and prospects, as well as build brand awareness. Another lesser-known benefit of email marketing? Using...
March 20, 2019
Winning the Email Hero Award for Best Email Series, this week we’re featuring
March 14, 2019
Recently at 250ok we’ve had a few conversations with new clients and partners about some of the seeding advice they received from other deliverability...
March 13, 2019
Do you need to know how to avoid spam complaints and unsubscribes with your email marketing campaigns? Getting spam complaints and...
March 8, 2019
The California legislature is on a data privacy tear at the moment, and while...
February 28, 2019
The DMA (UK) has just launched its 2019 Consumer Email Tracker report. This is a “must read” for every email...