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Validity Blog

May 15, 2019

The truth about Spamtraps

In an effort to help BriteVerify users better understand spamtraps, their associated risks, and the practices that should be followed to avoid them altogether, we partnered with Travis Wetherbee, former postmaster at Hotmail and current anti-spam advocate and deliverability expert, to...

By Patty Atwater

Most popular

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$42 Million a Day: The Real Cost of Election Season...
Email Sender and Domain Reputation

May 7, 2019

Ask LB: Google Postmaster Tools doesn’t like us. How can I fix it?

Recently I received the following question: Dear LB, Any tips on how to handle Google Postmaster Tools’ (GPT) bad ratings of our domain and IP? Regretfully, Worst IP...

By LoriBeth Blair

Email Deliverability

May 6, 2019

How Morning Brew Reaches Over A Million Subscribers Daily with Certification

Morning Brew has over one million subscribers, all of whom rely on a daily email reaching their inbox to educate them on...

By Validity

Email List Hygiene

May 1, 2019

The BriteVerify ROI Equation

Interested in a personalized calculation of your potential ROI from using our email verification solution? Click here to run your numbers...

By Validity Marketing Team

Email Deliverability

May 1, 2019

Validity Acquires Return Path, the leader in email deliverability.

[et_pb_section fb_built="1" _builder_version="3.18.7" custom_padding="15px||"][et_pb_row _builder_version="3.0.48" background_size="initial" background_position="top_left" background_repeat="repeat"][et_pb_column type="4_4" _builder_version="3.0.47" parallax="off" parallax_method="on"][et_pb_text _builder_version="3.0.74" background_size="initial" background_position="top_left" background_repeat="repeat"]Today is a very big day – both for...

By Mark Briggs, Chairman & CEO

Email Marketing

May 1, 2019

Usher in the dog days of summer with sizzling Memorial Day email!

Memorial Day is the unofficial start of summer, and brands like to remind people either to escape the heat by popping into their storefronts,...

By Alex Eilmann

Email Marketing

April 30, 2019

Four Ways the Email Channel Contributes to Online Shopping

73 percent of marketers rate email as the number one digital channel for ROI according to the last...

By Gabriel Gastaud

Email Deliverability

April 17, 2019

Help! My email is 100% missing? Where did you put it?!

One of the most common questions reported by our users is also one of the most maddening to experience as a sender: A campaign...

By Kasey Bradley

Email Marketing

April 15, 2019

Ways to Use Facebook to Market Your Restaurant

Ways to Use Facebook to Market Your Restaurant Does your restaurant have a Facebook presence? Should it? Even if you...

By Kaerrie Hall

Email Marketing

April 11, 2019

How To Align the Customer Journey With Content and Email Marketing

According to Pew Research, 77% of Americans go online daily, a figure that includes 26% who say they go online “almost constantly,” and...

By William Brown, Enterprise Account Executive