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Email List Hygiene

Email Validation 102: Pros and Cons

We’re back with our next blog in our partnership with Lauren Meyer, Mailjet’s global VP of delivery & head of operations, North America. What are the things you should expect to encounter, positive and negative, when you start cleaning your email marketing lists via validation? Considerations for the Marketer If you checked out...

By Nicky Copland

How Important is Reputation for Reaching the Inbox?

Much like with when conducting any interaction, reputation is important. When you are searching for a new restaurant to eat at or a new...

July 25, 2019

GridBuddy Streamlines Multiple Object Editing in Salesforce

When I edit data on an Account or an Opportunity (or any record type, really), I spend a lot of time in the "related...

July 22, 2019

Skip configuration and get straight to work with pre-configured ReadyGrids

Have you ever found the perfect app, downloaded it from the Salesforce Appexchange, and then forgot all about it as other fires took priority?...

July 18, 2019

Email Validation 101: What is it and why should I care?

What is List Validation? Validation versus Verification Validation Myths We’ve partnered with the inimitable Lauren Meyer,

July 9, 2019

New to BriteVerify: Introducing Phone and Address Verification

by Courtney Finger, Product Marketing Manager Last week we announced exciting new features to our real-time email verification solution, BriteVerify, including expanding our data validation...

July 3, 2019

Who Does Email Really Well . . . in Brazil?

Last stop in our Return Path World Tour series was São Paulo, so I decided to research who does email really well in Brazil....

July 1, 2019

10 Great Reasons to Spend More on Your Email Program!

Email consistently ranks top for marketing effectiveness. In Return Path’s State of Email Engagement report, 2/3 of respondents ranked email as “most important” or...

June 27, 2019

Hospitality Industry Trends Leave a Big Digital Footprint

Howard Johnson’s iconic orange roofs that once dotted America’s highways were the precursor to today’s powerful and high-tech hospitality industry. It was a time...

June 27, 2019

What Happens When Sales Teams Can’t Rely on CRM Data?

Prospect and customer data doubles every 12 to 18 months, and 10 to 25% of contact records include critical data errors. How soon will...

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