September 3, 2019
Email marketing metrics don’t just help you confirm when things are going right. They also flag you when things aren’t going as planned so you can resolve issues quickly. This article covers several email marketing metrics you should be monitoring to help you closely align your forecasts with your results. We also provide information about where...
August 30, 2019
How do you get the most out of your Salesforce investment? We provide several tips – from implementation to adoption – to help you...
August 29, 2019
We’re back with our next blog in our partnership with Lauren Meyer, Mailjet’s global VP of delivery & head of...
August 28, 2019
As different as B2C and B2B marketing can be at times, they are actually two sides of the same coin. True, there are...
August 27, 2019
The impact of poor data quality is larger than you think. Royal Mail in the UK released a pre-GDPR
August 20, 2019
There are many great ways to improve lead quality from inbound marketing campaigns. In this article, we cover four of the best. We also...
August 15, 2019
Whether you’ve heard it on the news, in the boardroom, or perhaps from a disappointed boss when campaign ROI didn’t meet projections, you know...
August 7, 2019
Imagine... You are welcoming guests into your home for a party. As people start to file in, you greet them with smiles and hugs,...
August 1, 2019
July 30, 2019
Much like with when conducting any interaction, reputation is important. When you are searching for a new restaurant to eat at or a new...