September 24, 2019
Email marketers can use these Black Friday and Cyber Monday 2019 strategies to make holiday campaigns and offers a success. In an earlier post, we discussed where consumers plan to shop this holiday season. In this article, we share strategies email marketers can use to capture greater market share during Cyber Week 2019. Cyber...
September 13, 2019
Pressing the send button can send a sense of panic into the mind of an email marketer. Did I check all my copy?...
September 10, 2019
By integrating the sophisticated deduplication functionality of DemandTools with the Dynamics CRM, Validity made detecting, merging, and otherwise managing duplicate data in
September 5, 2019
Data is the lifeblood of a company and a key driver in guiding business strategies and growth. But if data is invalid, incomplete, or...
September 3, 2019
Email marketing metrics don’t just help you confirm when things are going right. They also flag you when things aren’t going as planned so...
August 30, 2019
How do you get the most out of your Salesforce investment? We provide several tips – from implementation to adoption – to help you...
August 29, 2019
We’re back with our next blog in our partnership with Lauren Meyer, Mailjet’s global VP of delivery & head of...
August 28, 2019
As different as B2C and B2B marketing can be at times, they are actually two sides of the same coin. True, there are...
August 27, 2019
The impact of poor data quality is larger than you think. Royal Mail in the UK released a pre-GDPR
August 20, 2019
There are many great ways to improve lead quality from inbound marketing campaigns. In this article, we cover four of the best. We also...