December 17, 2019
Where are your emails going? We’d all love to assume they’re hitting the inbox of our subscribers, but as we know, that’s not always the case. That’s why we’ve developed our entire suite of tools! But why is it so important to keep an eye on your inbox placement rates? How best do you get...
December 12, 2019
With so many strategies to implement in the market these days – marketing automation, personalization, mobile experience -- it can be tough to...
December 11, 2019
What does it take to be successful at email marketing? Many factors influence email program performance, from budget and staff to technology. But the...
December 9, 2019
If your B2B company’s marketing and sales teams have yet to harness the benefits of social media to increase sales engagement, it’s time to...
November 26, 2019
The sun never sets on the Validity empire, but it’s a good idea to actually let the sun set on some email addresses on...
November 22, 2019
Brazil’s new Lei Geral de Proteção de Dados (LGPD) data protection legislation is now less than 12 months away, becoming effective in August 2020....
November 21, 2019
There are no shortcuts in email authentication and getting it wrong is remarkably easy, so you should always find an experienced consultant or expert...
Did you know that out of all sales emails sent, only 24% are opened? As a salesperson, you want your emails...
November 19, 2019
We’re always working to stay innovative and at the very forefront of email technology. That’s why we’re proud to be a part of the...
October 24, 2019
The good news about evaluating a data quality solution today compared to 15 years ago is that it was a much easier...