February 24, 2020
The ability of your sales team to meet its quotas and your company to increase its revenue is directly tied to how successful you are at managing the sales pipeline and making accurate sales forecasts. Are your predictions making this possible, or are you missing critical steps that could build long-term success? Important Factors in Sales...
February 21, 2020
Last November, we announced our second annual Email Hero Awards program exclusively for Return Path customers to highlight the best of...
February 20, 2020
You’ll hear people say that consumers want to be sold to; however, I don’t necessarily buy that (pun intended). What consumers really want is...
February 14, 2020
There are so many tools of the trade for email marketers, it’s obvious email service providers (ESPs) would be something of a big topic...
February 11, 2020
It’s increasingly common for people to ask us, “What’s going on at Gmail,” be it the instability of email being delivered to the wrong...
In my career in marketing operations, I’ve had the unique opportunity to be the “go-between” for marketing and sales. I’ve seen...
February 5, 2020
We’ve all used Salesforce reports to answer questions about our data. Sometimes I can get answers without too much work, but more...
February 3, 2020
With expectations for providing great customer experiences at an all-time high, your ability to react quickly to customer requests or inquiries, engage effectively across...
January 30, 2020
Open rates are a key engagement signal for marketers. I mean, the name says it all—it’s the rate at which your recipients are opening...
January 20, 2020
January 20th is “Blue Monday” (yes – it’s really a thing!). It’s officially the most depressing day of the year, because of a combination...