February 26, 2020
So you decided to implement a stricter DMARC policy to protect yourself from a recent spoofing attack. Great job! But upon review of your non-complaint mail sources, you realize there is an authorized vendor, but they are not DMARC-compliant. What do you do? One of the more important details to identify during the DMARC authentication...
February 25, 2020
Let’s cut to the chase. Simply put, mailbox providers (MBPs) are the gatekeepers between your email and your subscribers. Using proprietary algorithms, they filter...
February 24, 2020
The ability of your sales team to meet its quotas and your company to increase its revenue is directly tied to how successful you...
February 21, 2020
Last November, we announced our second annual Email Hero Awards program exclusively for Return Path customers to highlight the best of...
February 20, 2020
You’ll hear people say that consumers want to be sold to; however, I don’t necessarily buy that (pun intended). What consumers really want is...
February 14, 2020
There are so many tools of the trade for email marketers, it’s obvious email service providers (ESPs) would be something of a big topic...
February 11, 2020
It’s increasingly common for people to ask us, “What’s going on at Gmail,” be it the instability of email being delivered to the wrong...
In my career in marketing operations, I’ve had the unique opportunity to be the “go-between” for marketing and sales. I’ve seen...
February 5, 2020
We’ve all used Salesforce reports to answer questions about our data. Sometimes I can get answers without too much work, but more...
February 3, 2020
With expectations for providing great customer experiences at an all-time high, your ability to react quickly to customer requests or inquiries, engage effectively across...