A new direction for Validity: Your trusted capabilities, now part of the world's best AI email platform, Validity Engage. Learn more

Validity Blog

March 19, 2020

6 Email Campaign Tips to Overcome Gmail's Promotions Tab

Gmail introduced tabs to organize emails in someone's inbox. With the creation of Gmail's Promotions tab, email marketers are wondering, "How do I keep my emails out of it?" Short answer: You can't. However, you can create a better email, so more subscribers will open and act on your messages. You can also use new tools...

By Janet Roberts (Content Writer)

Most popular

Did Apple Forget How to Count? What the Jump from...

Smarter, Not Sneakier: The Right Way to Use AI in...

Gmail Updates Marketers Need to Know: Purchase Tracking and ‘Most...
Email Sender and Domain Reputation

March 18, 2020

How Microsoft’s filtering changes impact your marketing email.

In January, Microsoft decided to shake up the way their filters look at mail and elevate their anti-spoofing and anti-phishing filters, potentially impacting email...

By Matthew Vernhout

Data Quality

March 18, 2020

Backup Capabilities in DemandTools

As anyone who works with Salesforce data can attest, having a data backup and recovery strategy as part of your overall customer data quality...

By Kaerrie Hall

Email Engagement

March 17, 2020

Email Engagement Tips for B2B

As a B2B email marketer, are you feeling left out when it comes to tips and tricks for effective email? A company aimed at...

By Validity, Inc.

Email Marketing

March 3, 2020

Email on Tap, Episode 19: Morgan Chemij, Sr. Director of Acquisition and Retention Marketing for HP.com, HP Inc.

If you’ve seen a printer, you know what Hewlett-Packard (HP Inc.) is, and Anthony Chiulli, our director of product marketing, met with Morgan Chemij,...

By Nicky Copland

Email List Hygiene

February 27, 2020

What are honeypots? An email marketing secret weapon!

Can anyone resist a honeypot? Certainly Winnie the Pooh can’t, and in email, neither can email marketers...in a way. But let’s start at the...

By Matthew Vernhout

Email Security and Authentication

February 26, 2020

How do I achieve DMARC compliance?

So you decided to implement a stricter DMARC policy to protect yourself from a recent spoofing attack. Great job! But upon review of your...

By Sridhar Chandran

Email Infrastructure and Service Providers

February 25, 2020

Email marketers need to understand how mailbox providers (MBPs) work. Do you?

Let’s cut to the chase. Simply put, mailbox providers (MBPs) are the gatekeepers between your email and your subscribers. Using proprietary algorithms, they filter...

By LoriBeth Blair

Sales Productivity

February 24, 2020

Mastering Your Sales Pipeline and Forecast Accuracy

The ability of your sales team to meet its quotas and your company to increase its revenue is directly tied to how successful you...

By Kaerrie Hall

Email Marketing

February 21, 2020

And This Year’s Email Hero Awards Go To….

Last November, we announced our second annual Email Hero Awards program exclusively for Return Path customers to highlight the best of...

By Validity, Inc.