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Validity Blog

April 8, 2020

Razer Wins Email Hero Award for Best Offer Email

Subscribers’ inboxes are constantly flooded with offer emails, particularly during the winter holiday rush. It takes a savvy email team to not only create an email that stands out, but also one nearly doubling year-over-year revenue from the email channel.   To understand what went into this award-winning offer email,...

By Patty Atwater

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Email Marketing

March 30, 2020

Strength in Validity

As governments at all levels scramble to implement measures to protect the public from the COVID-19 pandemic, CEOs and business leaders are moving aggressively...

By Mark Briggs

Email Sender and Domain Reputation

March 26, 2020

Email throttling for marketers.

For a new email marketer, seeing email being throttled can feel like mailbox providers are attacking us. “Why won’t you let my emails through,”...

By Matthew Vernhout

Sales Productivity

March 19, 2020

Super-speed your Salesforce Edits with GridBuddy’s Mass Update and Mass Create

What’s worse than going into Salesforce at the end of the week with a notebook full of updates that you know will take hours?...

By Eric Goodenough

Email Deliverability

March 19, 2020

6 Email Campaign Tips to Overcome Gmail’s Promotions Tab

Gmail introduced tabs to organize emails in someone's inbox. With the creation of Gmail's Promotions tab, email marketers are wondering, "How do I keep...

By Janet Roberts (Content Writer)

Email Sender and Domain Reputation

March 18, 2020

How Microsoft’s filtering changes impact your marketing email.

In January, Microsoft decided to shake up the way their filters look at mail and elevate their anti-spoofing and anti-phishing filters, potentially impacting email...

By Matthew Vernhout

Data Quality

March 18, 2020

Backup Capabilities in DemandTools

As anyone who works with Salesforce data can attest, having a data backup and recovery strategy as part of your overall customer data quality...

By Kaerrie Hall

Email Engagement

March 17, 2020

Email Engagement Tips for B2B

As a B2B email marketer, are you feeling left out when it comes to tips and tricks for effective email? A company aimed at...

By Validity, Inc.

Email Marketing

March 3, 2020

Email on Tap, Episode 19: Morgan Chemij, Sr. Director of Acquisition and Retention Marketing for HP.com, HP Inc.

If you’ve seen a printer, you know what Hewlett-Packard (HP Inc.) is, and Anthony Chiulli, our director of product marketing, met with Morgan Chemij,...

By Nicky Copland

Email List Hygiene

February 27, 2020

What are honeypots? An email marketing secret weapon!

Can anyone resist a honeypot? Certainly Winnie the Pooh can’t, and in email, neither can email marketers...in a way. But let’s start at the...

By Matthew Vernhout