Email marketing is a great way to contact your customers and prospects, as well as great general awareness around your brand. And another lesser-known benefit of email marketing? Using it to drive traffic to your social media profiles. An astounding eighty-three percent of B2B marketers use email newsletters for content marketing purposes, according to the Content Marketing Institute, so if you’re not using it to drive traffic to your social media accounts, you’re missing out.
Don’t be afraid to promote your social media channels in your emails. You can include buttons that link to your social profiles at the bottom of every email, and you can also send some emails for the sole purpose of promoting your channels. Make sure to mention why people should follow you on social media. This can be to get exclusive content, updated industry information, special discounts and promotions, or anything else that you provide exclusively on your social channels. You can also encourage your readers to share a web-based version of your email newsletters on their social media accounts.
Ready to gain followers through your email marketing campaigns? Here are some tips to help make sure you’re effective:
Use Clear CTAs
Having clear call-to-actions will help increase your click-through rates. Whether you want people to click on a link to your blog post or a link to one of your social media profiles, make sure that the CTA is direct and visible. Using buttons is a great way to create clear CTAs.
Use Engaging Media
Another way to increase your click-through rate is by using engaging media. Images and videos are great places to start. Including a video screenshot that links to a video on your blog, YouTube channel, or on one of your other social media channels is a great way to get more engagement. Videos can increase your email CTR by up to 300 percent. GIFs, memes, whitepapers, and cartoons are other forms of interactive content.
Use Your Best Content
If you want to promote your blog, Youtube channel, or social media account in your emails, make sure to include only your best content. Sending out a lot of mediocre blog post emails can lead to fewer conversions. Quality will be more effective than quantity here. You’ll read that you should send out your email marketing X amount of times in a week or month, but if you don’t have enough content to support that frequency, remember quality over quantity.
Send at the Right Times
Send your emails at times when your subscribers are most responsive and have the most time to read your newsletters or the blog posts that you link to. According to CoSchedule, which analyzed 14 different studies, the top times of the day to send emails are as follows (in the following order):
- 10 AM: People checking their email at the beginning of the work day
- 8 PM: People checking their email before bed
- 2 PM: People looking for distractions while lazing at work after lunch
- 6 AM: People checking their email first thing in the morning
The best times of the week to send emails are as follows:
Of course, every industry will be different. The only way to know which times are best for you is to conduct A/B tests.
Make Your Emails Easy to Read
Always make sure that your emails are easy to read. This starts with making sure that both your emails and the posts that they link to are mobile responsive. You should also break up large blocks of text with white space and/or images. And in most case – although this does depend on the audience – most emails should use an informal and friendly voice. People open emails when it sounds like it would be from someone they know, not someone trying to sell them something.
Verify Your Emails
This sounds obvious, but if you’re trying to drive traffic to your blog and website through your email campaigns, you need to ensure your emails are getting delivered in the first place. And a surprising amount of businesses are still not verifying their emails. Always verify emails before importing them in your CRM. This will help ensure that fake email addresses, misspelled addresses, and spam traps don’t end up on your email marketing list, and then get included in your email marketing campaigns. When you have junk emails included in your email campaigns, that can negatively impact your sender reputation and send your emails directly to spam folders.
Thankfully, there’s Validity BriteVerify. Our email verification API can be added in minutes to anywhere you collect customer data – from web forms to landing pages and mobile devices to Point-of-Sale systems (POS) – and instantly validates the emails you collect. And to clean the email marketing list you already have, there’s our email list verification service. Simply drag your drag and drop your email list into the window or import it from your Email Service Provider (ESP), and we’ll show you the total number of emails valid and invalid. After verification is completed, you can download your list, or automatically unsubscribe invalid and risky emails from your campaigns. Easy as that!
To learn more about starting an email verification program, visit contact Validity BriteVerify.