Data Quality

Automated Data Cleansing – Why Aren’t You Doing This Already? 

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A dishwasher. A Roomba® vacuum. An automatic transmission. What do these three things have in common? Well, the last example probably gave it away. They all do simple tasks automatically. And because of that, they’ve made the lives of countless people easier. We adopted these items into society and our routines because they made us more efficient in our daily lives. Why spend time and effort manually handwashing your dishes when a dishwasher can do it for you? Why come home to dirty floors when a robotic vacuum will automatically sweep them?  And consider automatic transmissions – it’s a dying art form to even know how to drive a car with a manual transmission.  

If automated tasks have become so standard in our daily lives, then why have we not adopted this mindset in the workplace? Why are so many CRM administrators not utilizing automated data cleansing in their routines? Lots of Salesforce admins and other CRM administrators are still manually checking for duplicates – or at least – still manually running scenarios that check for duplicates. But this isn’t the ideal for a couple of different reasons.  


Automation Is the Key to Productivity


Not taking advantage of an automated data cleansing tool is simply unproductive. By not utilizing these tools, you’re wasting precious time that you could spend doing other tasks. Leave the routine data standardization and scenarios to run in the background while you focus on more strategic data quality programs. Better yet, have these scenarios run overnight while everyone is offline.  

And, who’s running these tasks while you’re out of the office for a couple of days? Are they simply not being done? Your data quality is at risk when you don’t have a set schedule for certain processes, like deduplication. Depending on the size of the data stored in your CRM, your business should be running deduplication and other data cleansing scenarios nightly, weekly, biweekly, or monthly.  


Efficiency Is Just the Beginning


Automated Data CleansingRunning tasks automatically will not only help you become more efficient, but it will also improve your work by increasing accuracy. We’ve adopted tools like dishwashers and automatic transmissions into our daily lives not only because they help us become more efficient by taking some of the workload off our plates, but also because they do it better and, in some cases, safer than if we were to do it ourselves. For example, most dishwashers have a “sanitize” cycle, and getting the dishes hot enough to sanitize is something that you wouldn’t necessarily be able to do on your own. And ever heard of autopilot? These days, almost everything has an automated setting.  


JobBuilder is the Only Automated Data Cleansing Tool You Need


Did you know DemandTools has the equivalent of an automated setting? We call it JobBuilder, and if you’re not taking full advantage of this tool, then you’re not utilizing DemandTools to its fullest potential.  

JobBuilder maximizes your use of DemandTools by allowing you to schedule various data cleansing scenarios to automatically run at an interval you decide. In fact, we’ve learned that our most successful clients design scenarios that are specifically tailored to their business and schedule these scenarios to run often. This tool provides a quick and easy way to work with batches of jobs. It allows you to get the most out of your CRM data, helping you streamline your processes and rapidly cleanse data (and keep it clean!) without increasing your workload. And of course, it saves you valuable time and energy.


Answer this: What will you do with all the extra time you have on your hands? 


With JobBuilder on your side, the next time you need to back up your data, standardize fields, or remove duplicates, you’ll be saying, “That’s so easy, I can do it in my sleep.” Because that’s exactly what you’ll be doing.  

Learn more about DemandTools and JobBuilder by visiting our website and scheduling a demo so you can see these tools live in action.