The industry’s longest standing contact verification solution providing secure, scalable email validation.
DemandTools is the most versatile and secure data management platform for cleaning and maintaining CRM data in less time.
Everest is the email deliverability platform that provides crucial insights and guidance so you can reach more subscriber inboxes.
GridBuddy Connect is the data productivity platform that combines your data into an editable, spreadsheet-simple view so your team can get all of their insights in one place and engage confidently using the right data.
Litmus works alongside your ESP to help you create, personalize, and test your way to error-free emails in less time.
MailCharts empowers ecommerce marketers with industry insights and inspiration to create more engaging, evidence-based email and SMS campaigns.
Sender Certification ™ is the deliverability insurance policy that decodes the top challenges for you, resulting in millions more emails in the inbox. In fact, our customers get 27 million more emails to the inbox per year, on average.
Take the guesswork out of email marketing. Validity provides complete visibility into email marketing metrics, improves deliverability, and helps you get more from your email program.
Simplify data management with solutions that improve data quality and increase CRM adoption.
Give your sales team back hours per day with tools designed to increase productivity and mitigate pipeline risks in real time
Keep marketing campaigns and sales teams running smoothly with accurate data to increase engagement and productivity. When you can trust your data, you can target, engage, and convert customers more effectively.
The email industry spends a lot of time talking about best practices for reaching an engaged audience—and for good reason. But what about the subscribers who aren’t engaging? Why would...
Confused.com is an online price comparison service that helps consumers find deals on insurance, financial services, and utilities, among other categories.
Check out our session from the 2022 GURU conference, and hear Guy Hanson discuss why email deliverability has become more difficult to guarantee and how you ...
Bulk sender requirements just got another major update—and if you’re sending more than 5,000 emails a day, you need to know what’s changing. Since May ...
Like any good sender, you put in the pre-flight prep work and you’re ready to hit “send” on your next email campaign. The question is: Will it land safely in...
Danielle Gallant and Guy Hanson know what works in email—and know the road to your next killer campaign is getting tougher by the day. To find out how to give your subscribers what they really want, listen in as they interview email experts across the world.
Access curated resources and support for all Validity products in one comprehensive location.
The Validity Customer Community is live! Visit this exclusive hub to talk with other community members, share go-to tips, and ask product questions.
For over 20 years, tens of thousands of organizations throughout the world have relied on Validity solutions to target, contact, engage, and keep customers – using trustworthy data as a key advantage. The Validity flagship products – DemandTools, BriteVerify, Everest, GridBuddy Connect, and MailCharts – are all highly rated solutions for CRM data management, email address verification, inbox deliverability and avoiding the spam folder, and grid CRM applications. These solutions deliver smarter campaigns, more qualified leads, more productive sales, and ultimately faster growth.
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Validity Community
February 2, 2016
Implementing DMARC (Domain-based Message Authentication Reporting and Conformance) is the best way to defend your customers, your brand, and your employees from phishing and spoofing attacks. DMARC is built upon two other authentication protocols: SPF (Sender Policy Framework) and DKIM (DomainKeys Identified Mail). You should...
January 28, 2016
Tax season is upon us—and there is nothing more critical than taking steps to protect your personally identifiable information (PII). Last...
December 29, 2015
Many mailbox providers offer marketers a service that provides insight into complaints that were generated by their subscribers; this service is called a feedback loop...
December 15, 2015
Phishing attacks are more rampant than ever before, rising by more than 162 percent from 2010 to 2014....
December 14, 2015
Similar to other Chinese Internet giants, Tencent got its start as an online portal and today competes with Netease as one of the top...
September 30, 2015
The word measurement is defined as the assignment of a number or characteristic of an object or event, which can be compared with other...
September 14, 2015
Deliverability is a crucial issue for brands. However many marketers are failing to reach subscriber inboxes. One of the challenges to achieving high deliverability is...
July 16, 2015
In 2014 Wirtualna Polska acquired O2, thereby increasing their total market share from 28.5% to almost...
July 14, 2015
Yes, it’s true! Gmail has a new postmaster site. Gmail announced yesterday they now have a postmaster site that will help qualified high-volume senders analyze...
July 8, 2015
For email marketing, data is king. The more data you have about your subscribers, the more relevant and personalized each email becomes, ultimately resulting...
