Transfr Uses Validity DemandTools to Maintain CRM Data Quality Throughout Multiple Company Acquisitions.

Economic development platform Transfr relies on clean CRM data to keep their sales reps engaged in the Salesforce platform—and to prevent them from turning to spreadsheets and other siloed methods to track information.

In this five-minute video, see how Transfr’s Senior Salesforce Administrator Nathan Wysocki uses Validity DemandTools, including his go-to modules Import, Match, and Tune, to keep their CRM data clean and reliable—even throughout significant business disruptions like corporate acquisitions.